To connect your Instagram account to your Facebook page, you need to have a professional Instagram account and be an admin of the Facebook page. If your Facebook page is part of a Meta Business Account in Business Manager, you'll also need to add the Instagram account to the same Meta Business Account before connecting them.
Note: If you don’t have a professional Instagram account, you can switch your personal account to a professional one.
Before you begin, make sure you have Facebook access to the page. This is necessary to manage linked accounts.
How to connect your Facebook page and Instagram account:
- Log in to Facebook and click your profile photo at the top right
- Click See all profiles and choose the Facebook page you want to manage
- Click your page's profile picture at the top right
- Select Settings & privacy, then choose Settings
- Under Permissions, click Linked accounts
- Next to Instagram, click View
- Click Connect account and follow the steps to link the accounts
How to disconnect your Facebook page and Instagram account:
- Log in to Facebook and click your profile photo at the top right
- Click See all profiles and choose the Facebook page you want to manage
- Click your page's profile picture at the top right
- Select Settings & privacy, then choose Settings
- Under Permissions, click Linked accounts
- Next to Instagram, click View
- Click Disconnect account and confirm by clicking Yes, disconnect
How to switch to a different Facebook page for crossposting:
If your Instagram account is connected to more than one Facebook page, follow these steps to choose where your Instagram stories will be crossposted:
- Open the Instagram app on your phone
- Tap your profile picture at the bottom right
- Tap the menu icon
- Go to Settings
- Tap Account
- Tap Linked Accounts
- Tap Facebook
- Select Share to your profile or page
- Choose the Facebook page where you want to crosspost your Instagram stories
How to enabling automatic crossposting to a Facebook page:
- Go to your Instagram profile and tap the menu icon at the top right
- Tap Crossposting (for some accounts, you may need to tap Crosspost to Facebook Page)
- In the crossposting settings, turn on the toggle for automatically crossposting content like stories, posts, or reels
- Once crossposting is enabled, an admin can post from the Instagram creator or business account to the Facebook page from any device
- You can update crossposting settings anytime in this menu