3 Simple Ways To Boost Instagram Story Views

Stories are the great driver behind engagement on Instagram.

They allow you to get closer to your audience, drive traffic to your product links and business pages, as well as produce fun content that doesn't need to stand the test of time on the grid.

So, how best to get started?

Here are our top 3 simple tips and tricks for effective, low-pressure Story campaigns:

1. Use Hidden Hashtags And Locations Inside Stickers

Plastering hashtags and location stickers all over your Stories can distract your audience and detract from the story you're trying to tell.

The Storrito editor allows to your layer your Story assets quickly and easily directly from your PC.

Try tucking louder assets, like hashtags and locations behind other elements, such as your brand sticker, or resize them to near invisible.

This still signals to Instagram’s algorithm - so your Stories can show up in Explore or location-based Story feeds - but your visual design stays clean.

Advanced move: Rotate between niche hashtags (not just #instagood) and hyperlocal tags to capture smaller, high-interest audiences.

2. Story Series (Narrative Arcs)

Instagram tends to rank multi-part Stories higher because they keep users tapping. Make an effort to keep your content varied and engaging, but build in predictable posting rhythms.

This way, you can build in cliff-hangers and hooks throughout the day in the context of familiar "comfort content".

Once your audience is invested in the narrative, your Story will continue to appear at the top of their feed as they check in on their social media accounts throughout the day.

Instead of one-off posts, create 3 to 5 part “episodes”. Users who watch part 1 are much more likely to keep watching.

3. Take Advantage of Instagram’s New Story Features First

IG pushes new features (like “Add Yours,” interactive templates, Story crossovers) in the algorithm.

As a result, early adopters often see disproportionate reach.

Make it a habit to test every new sticker or tool Instagram releases, even if you don’t “need” it. The boost alone is worth it.

Bonus tip: Micro-Influencer Story Collaborations

Swap a single Story (not a whole post campaign) with a peer brand or micro-influencer.

This is easier and more cost-effective than a big collab, but Instagram registers the new audience spike and pushes reach.

It's also a win-win in terms of building your network and experimenting with different forms of content.

An example would be a Story exchange between a local café and a nearby florist. Each business shares a behind-the-scenes Story with a tag.