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Storrito Q&A: How do I earn money with Instagram?

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be a part of your daily work. In our "Storrito Q&A," we’ll explain everything you need to know about Instagram, Instagram Stories and Instagram marketing. Today: How do I earn money with Instagram?

Instagram is one of the most popular social media platforms worldwide. Of course, it is not just a photo and video-sharing social network, but also a great marketing tool for influencers and businesses.

Do you want to make a living out of your Instagram activities, but are unsure of how exactly you can achieve this goal? Here are the three main strategies to boost your income with the help of Instagram.

Sell your own products on Instagram

Instagram is a great place to introduce a larger audience to products that you already sell on other platforms or in retail.

Since 2018, you can use a special feature to directly sell products through your posts or stories. To be able to do this, your account must be registered as a business or creator account.

First of all, you must get approved and set up for Instagram Shopping. After this, you can tag your products in your posts and stories on Instagram.

The platform allows up to five products to be tagged in single-image or video posts, or 20 products in multi-image posts.

Here is how you can tag products in your posts on Instagram:

  1. Open Instagram and tap the plus icon to create a new post.
  2. Select a photo or video and add effects and filters, then tap “Next.”
  3. Add your caption.
  4. Tap “Tag Products” and select the product you want to tag.
  5. Tap “Done.”
  6. Tap “Share” to publish your post.

Work together with brands …on sponsored posts

For a lot of people, Influencers are trendsetters in all sorts of areas. Followers value their opinion highly, which makes them precious ambassadors for brands.

Usually, the Influencer commits to creating special content praising the brand’s products. This can be in the form of Instagram ads, photos, videos, or stories.

In exchange for this content, the Influencer normally gets paid, or receives a free product for testing or as a gift.

…Through an affiliate program

When you are partnering with a brand through an affiliate program, your focus lies not only on generating awareness for the products of the brand, but also on selling the products.

Therefore, you usually get a trackable link or unique promo code that you can link in your posts or stories.

This way, your partner brand can see what portion of their sales actually come from your content.

And when your followers make a purchase with your code or via your affiliate link, you will get a commission from your partner brand.

Conclusion: Instagram Stories are the foundation of a good marketing strategy

Instagram Stories are becoming an increasingly important part of a good marketing strategy. To make it easier to work on stories in a team, Storrito can help. You can design, edit and schedule your stories from the comfort of your computer. This way, everyone has access to and an overview of your Instagram stories.

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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