Want to successfully showcase your brand on Instagram? Then Instagram Stories should be a part of your daily work. In our "Storrito Q&A," we’ll explain everything you need to know about Instagram, Instagram Stories, and Instagram marketing.
Today: How do I create Instagram highlights, and why do I need them?
What makes Instagram stories special is that they disappear after 24 hours.
But sometimes you want to save your precious stories. Therefore, Instagram provides a feature called highlights, where you can easily pin your stories to your profile.
You can sort them into little folder-like groups, each with a title and a cover photo.
After creating these highlight folders, they will appear on your profile right under your bio.
Highlights are the first thing followers and potential followers will see when they visit your profile. Therefore, they are extremely valuable and act like a trailer for your Instagram feed.
Most Instagram stories contain professionally produced videos or photographs. Most brands and businesses invest a lot of time and money in creating their stories. So, naturally, they want to get the most out of them that they can. With Instagram highlights, stories can be saved so that future followers can view them at any time.
The highlights feature also allows you to show off your products or services in an organized way.
There are two ways to add your Instagram stories to your highlights. You can either create your Instagram highlights from active or archived Stories.
Usually, Instagram uses the first story you added to your highlight as a cover image.
But you can also customize the covers and in this way, create a consistent look for your highlights. To add small cover photos or icons, follow these steps:
Instagram Stories are becoming an increasingly important part of a good marketing strategy. To make it easier to work on Instagram Stories in a team, Storrito can help. You can design, edit and schedule your stories from the comfort of your computer. This way, everyone has access to and an overview of your Instagram Stories.
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