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Storrito Q&A: How do I create Instagram highlights, and why do I need them?

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be a part of your daily work. In our "Storrito Q&A," well explain everything you need to know about Instagram, Instagram Stories, and Instagram marketing.

Today: How do I create Instagram highlights, and why do I need them?

What exactly are Instagram highlights?

What makes Instagram stories special is that they disappear after 24 hours.

But sometimes you want to save your precious stories. Therefore, Instagram provides a feature called highlights, where you can easily pin your stories to your profile.

You can sort them into little folder-like groups, each with a title and a cover photo.

After creating these highlight folders, they will appear on your profile right under your bio.

Why are they so important?

Highlights are the first thing followers and potential followers will see when they visit your profile. Therefore, they are extremely valuable and act like a trailer for your Instagram feed.

Most Instagram stories contain professionally produced videos or photographs. Most brands and businesses invest a lot of time and money in creating their stories. So, naturally, they want to get the most out of them that they can. With Instagram highlights, stories can be saved so that future followers can view them at any time.

The highlights feature also allows you to show off your products or services in an organized way.

How do I create Instagram highlights?

There are two ways to add your Instagram stories to your highlights. You can either create your Instagram highlights from active or archived Stories.

Create highlights from active stories

  1. Go to Instagram and open your Stories by tapping on your profile picture.
  2. Tap “Highlight” in the menu at the bottom of your screen.
  3. You can now choose to create a new highlight collection or add your story to an existing collection.
    1. New highlight collection: Tap the plus icon to create a new folder. Enter the name of your new highlight, then tap “Add.”
    2. Existing highlight collection: choose one of your existing highlight collections to add your story to.

Create a highlight from archived stories

  1. Open Instagram and go to your profile.
  2. Tap the three lines in the upper right corner, then tap “Archive.”
  3. Here, you will find all your archived stories in three tabs via the upper menu:
    1. Scroll through all the stories you ever posted,
    2. Open the calendar and select a date or
    3. Open the map and choose the stories you posted in a certain place.
  4. Once you’ve chosen the stories you want to save in your highlights, you can either create a new collection or add them to an existing one as described above.

How do I add covers or icons to my Instagram highlights?

Usually, Instagram uses the first story you added to your highlight as a cover image.

But you can also customize the covers and in this way, create a consistent look for your highlights. To add small cover photos or icons, follow these steps:

  1. Go to Instagram and open your profile.
  2. Tap and hold the highlight you want to edit.
  3. Tap “Edit Highlight.”
  4. Tap “Edit Cover” right under your current cover photo.
  5. Select the new cover from your camera roll.
  6. Tap “Done.”

Conclusion: Instagram Stories are the foundation of a good marketing strategy

Instagram Stories are becoming an increasingly important part of a good marketing strategy. To make it easier to work on Instagram Stories in a team, Storrito can help. You can design, edit and schedule your stories from the comfort of your computer. This way, everyone has access to and an overview of your Instagram Stories.

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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