How to use the Instagram keyword search

In our 'Instagram Guides,' we'll look at Instagram, explain its features both new and old, and show you how to get the most out of the platform for your marketing strategy. Today: How to use the Instagram keyword search

Key facts at a glance

• Instagram introduced a keyword search feature that lets users find content by typing keywords, not just hashtags or account names
• Using relevant keywords in captions makes posts more discoverable beyond the 30-hashtag limit
• The keyword search also supports competitor analysis directly within Instagram
• Searching for keywords used by your target audience can help identify potential followers and brand mentions

Optimize Instagram Captions with Keywords for Better Search Visibility

For a long time, it has been crucial for success on Instagram to use hashtags. They can help you reach accounts that aren't already following you.

But since December, the photo-sharing app has been attaching more importance to the captions you include. At the end of the year, Instagram introduced the keyword search.

Users can now not only search for accounts or hashtags, they can also type in keywords to see all the content that was posted using this word.

For example, when you post a recipe, you can now make your content visible not only by using the hashtag #recipe; you should also use the word 'recipe' in your caption to make your content more discoverable within the Instagram search.

The new feature is also helpful because the available space for hashtags is limited. You can only use 30 hashtags on Instagram. But now, potential customers can also find you via a keyword search.

Run Competitor Analysis on Instagram Using Keyword Search

Keeping an eye on your competitors is always important for your business. Especially on social media, it can help you detect trends within your sector or see what content potential followers especially enjoy.

In the past, analyzing your competitor's work on Instagram was a time-consuming endeavor. With the new keyword search, however, you can save a lot of time.

You can now conduct competitor analysis directly through the keyword search and don't have to analyze every account individually.

But you can do more than just look for keywords describing your products or services. You can also check out weak areas that your business can improve.

Find New Followers and Brand Mentions Through Instagram Keyword Search

You can not only accommodate more searchable words within your posts, but you can also check out your potential audience.

The keyword search helps you to get in touch with your ideal followers by searching for keywords they might use within their captions.

Like this, you can get to know your community in a completely new way, since you will be able to analyze your community's content in a better way.

It can also help you to find brand mentions in posts where your account wasn't tagged but mentioned in the captions. This way, you can open new ways for finding potential content to share on your own account.

Everybody knows that the Instagram algorithm likes interaction between accounts. You can now easily strengthen your relationship with your customers–thanks to the new keyword search.

How Instagram Keyword Search Strengthens Your Marketing Strategy

The new keyword search can be a boost for your marketing strategy. It can help you be found by more potential customers, and it can support your competitive analysis. Storrito helps with the creation of Instagram stories. The platform can be used within a team to create and schedule stories.