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Instagram Stories: 3 content ideas for gyms

Instagram marketing can be challenging for businesses. To stand out from the crowd, creativity is key. In our "Content Ideas" series, we'll show you three ideas to reach and engage your target audience on Instagram. Today: Instagram Story ideas for gyms.

1. Give a glimpse of your gym's classes

Fitness classes are well received by all age groups. You can use this for your Instagram marketing too! Give your followers a sneak peek into your classes.

A sneak peak makes them want to know more, and it can be the decisive factor in getting a follower to join your gym or register for one of your classes. Link to your website so that interested customers can get even more information about your studio, book an appointment, or sign up directly.

2. Explain your equipment

For newbies, the many different pieces of equipment can seem intimidating at first glance. Put your followers at ease and explain the exercises that each piece of equipment is suitable for.

You can even have a fitness trainer demonstrate the exercises live so your followers can see exactly how they work.

3. You are the expert – pass on the knowledge

Training also includes the right nutrition. Position yourself as an expert in this area as well, and give your followers background knowledge along the way.

Is training even effective if you don't eat healthy? Why does drinking play such a big role? How do I properly calculate my daily calorie deficit? Post a quiz that clarifies key nutrition facts.

Conclusion: Be creative in your Instagram Stories

Instagram Stories are the perfect tool to let your creativity flow. Try new ideas like these, or experiment with more ideas to stand out from the crowd.

Instagram Stories don't have to be time-consuming: Use Storrito to create and schedule your Stories in minutes from your computer. Storrito does the rest so you can focus on your customers!

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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