LinkedIn Added CapCut Integration and a Full-Screen Video Feed

LinkedIn now has a full-screen vertical video feed on mobile along with a direct integration with CapCut for editing, which makes it the latest platform to bet heavily on short-form video. Video views on LinkedIn are up 36 percent year-over-year and short-form video is already its fastest-growing content format, so these two additions suggest LinkedIn is serious about competing for the same kind of attention that Instagram Reels and TikTok have captured elsewhere.

Key facts at a glance

• LinkedIn video views are up 36 percent year-over-year
• A new full-screen vertical video feed is live on mobile
• Direct CapCut integration allows editing and publishing without re-uploading
• The BrandLink monetization program expanded with four new creator-led shows
• Informational content outperforms polished brand videos on LinkedIn

How LinkedIn's Full-Screen Vertical Video Feed Works

LinkedIn's mobile app now includes a personalized vertical video experience where scrolling into a video post expands it to fill the screen, similar to how Reels and TikTok present content. The feed is algorithmic, which means LinkedIn decides what to show you based on your professional interests, connections, and engagement patterns.

This is a notable shift for a platform that built its content model on text posts and long-form articles. The new feed does not replace the main LinkedIn timeline, though. Instead it layers on top of it, giving video content a dedicated surface where it does not have to compete with text-heavy updates.

For content teams, the open question is whether LinkedIn's audience actually wants to consume video this way. Early signals suggest that professional audiences are engaging with short video at higher rates than expected, although the content style that works on LinkedIn is quite different from what performs on TikTok. Talking-head explainers, quick how-tos, and industry commentary tend to outperform polished brand content, because the audience comes to LinkedIn looking for insight rather than entertainment.

How LinkedIn's CapCut Integration Simplifies Video Editing

LinkedIn now offers direct CapCut integration for video editing. If you create content on your phone, you can edit within CapCut and publish to LinkedIn without needing to export and re-upload separately. CapCut brings auto-captions, templates, transitions, and basic effects, which covers most of what a social media team needs for short-form video without ever touching a desktop editor.

How much value this adds depends on your existing workflow. If your team already uses CapCut for TikTok or Reels production, the integration means you can repurpose the same editing setup for LinkedIn without switching tools. But if you use a different editor like Adobe Premiere Rush or DaVinci Resolve, it does not change much in practice.

One thing worth flagging is that CapCut is owned by ByteDance. Some organizations, particularly in government, defense, and regulated industries, have policies against using ByteDance products. If your company has restrictions around TikTok-adjacent tools, the CapCut integration may not be available to you even though LinkedIn supports it.

How LinkedIn Video Fits into a Multi-Platform Content Workflow

LinkedIn's video push changes the content mix for teams that publish across multiple platforms. If you already produce short vertical video for Instagram or TikTok, LinkedIn is now a viable distribution channel with relatively little extra effort because the CapCut integration removes one of the friction points that previously kept teams from repurposing video there.

The audience expectations are quite different from other platforms, though. LinkedIn video that performs well tends to be informational rather than entertaining, and the tone is more restrained. Humor works when it is dry and relevant, but not when it leans on trends or memes. Teams that simply cross-post their TikTok content without adjusting the tone will likely see lower engagement than those who adapt even slightly.

LinkedIn also recently expanded its BrandLink creator monetization program with four new creator-led sponsored shows. That matters because when a platform starts paying creators for a specific format, it tends to commit to prioritizing that format in the algorithm for the foreseeable future.

For teams using Storrito for Instagram Story scheduling, the LinkedIn video shift is worth paying attention to because it adds another platform where short vertical content has value. The same visual assets you prepare for Stories can often be adapted for LinkedIn video with minor adjustments to tone and framing.