Multi-factor authentication (MFA) is designed to replace traditional passwords as an account protection mechanism, but in practice, it often adds friction that users hate.
Keeper Security, a long-standing player in the password-management game, thinks it has a fix: an integrated model that treats MFA as a core feature of access management rather than as an afterthought.
This is the second article in our series on account security in the post-password age, a topic that’s only becoming more urgent as social platforms push mandatory two-factor or multi-factor authentication.
At Storrito, we regularly check in with the social media managers using our platform, some of whom manage 50, 100, or even 200 Instagram accounts at once. Their reality is different from the “one user, one login” model most tools are designed for. For them, account security is a daily, high-stakes problem.
When we asked what tools they rely on to keep social media accounts safe at scale, one answer stood out: Keeper Security. Our users told us that Keeper’s combination of vault-based MFA codes and cross-device sync makes scaling account security manageable.
Traditional MFA is often an add-on: download Google Authenticator, scan a QR code, and juggle yet another app every time you log in. Keeper folds time-based one-time passwords (TOTPs) directly into the vault, auto-filling codes across devices.
The result is less context-switching, and a reduced risk of users simply turning MFA off to avoid the hassle. It also reduces the workload and lock-out risk for large - and often global - teams working together on the same accounts.
Keeper recently passed 4 million paid users, including 3 million enterprise seats, with revenue growth tracking at 77 % CAGR. That acceleration comes as the broader MFA market surges, projected to crack nearly $50 billion by 2032.
As Instagram doubles down on mandatory 2FA, we’ve rolled out streamlined SSO sign-ins for Storrito to reduce password fatigue. We know it’s not just about having MFA, it’s about structuring it in a way that works at scale.
That might mean using Keeper as the central hub for your team’s logins - including for Storrito - or putting in place fallback access methods so you’re not locked out of a campaign mid-launch.
Several social media managers told us that just knowing they had a safety net was enough to take the stress out of authentication roll-outs across different platforms.
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