Do you want your weekend back? Me too!
As a social media manager, I am always on a hunt for clever ways to schedule my social media content. Especially Instagram Stories, scheduling them has become non-negotiable for me, given the volume I post daily.
I have made the effort to find the top story schedulers. Below I'm sharing my ever-expanding list. Enjoy!
Storrito.com - is the only tool on this list that allows you to schedule Instagram Stories with stickers (links, mentions, hashtags, polls, etc.) - It also works for Reels and posts 100% automatically.
Meta Business Suite - allows you to schedule simple pictures and videos for free but won’t let you add stickers to your story.
Later.com - enables you to schedule pictures and videos. However, you have to do the posting manually at the scheduled time. Later.com will send you a notification with the story attached.
Hootsuite.com - can schedule all your social media content to other platforms, such as Twitter, Linkedin, etc. But again, it won’t let you post stories with stickers.
Buffer.com is similar to Hootsuite; it also focuses on all social media channels but cannot schedule stories with stickers. It’s the cheapest third-party tool on this list.
Skedsocial.com - focuses as every other tool on the planning and scheduling of social media content for all platforms, and you can schedule Instagram stories without notifications.
Agorapulse.com - lets you publish content to most platforms, and you can answer comments and messages from within the application from your desktop PC.
Storrito.com allows you to schedule Instagram Stories and Reels with Stickers, including the link sticker. You can simply create your story on your desktop PC and have it posted for you. Storrito also provides a story editor to add Stickers, GIFs, Emojis, and texts to your story.
You can schedule images or videos. It also auto-cuts longer videos for you into story pieces of 15 seconds. It is by far the most advanced story scheduler on this list regarding the feature set. Plus, it posts your story 100% automatically, so there are no annoying notifications or manual work involved.
You pay $25/month per connected Instagram account on the yearly billing plan. You can schedule or post as many stories or reels as you like.
Storrito.com has tutorial pages in 24 different languages available:
Or check out the YouTube Channel instead: https://youtube.com/@storrito
Obviously, Meta's business suite originates from Instagram. But its story-scheduling features are pretty basic. For instance, you're limited to just adding emoji stickers. Forget about link stickers, hashtags, mentions, or any other add-ons.
Word on the street is that Meta prefers it this way. Their goal? To push you towards purchasing ads. Every link that takes users off their platform diverts attention, so they want you to spend money to get visitors from them. Makes sense, right?
The meta business suite is free; you can connect all your Facebook pages and accounts.
You can learn more about how to schedule stories with the meta business suite in this tutorial:
Later.com has been around for quite some time now. The platform offers features like visual content calendars, analytics, and answering comments on your posts to improve engagement. It's particularly popular among brands, businesses, and influencers who want to post on all social media platforms, not just Instagram and Facebook.
However, if we take a closer look at the scheduling and editing features for Instagram Stories, we notice that you must download the Later.com app first onto your mobile phone because the posting is not 100% automated.
You will receive a notification on your smartphone from the Later.com app, and then you have to publish the story on the Instagram app manually. So, it is technically scheduled but not automatically posted. Meaning you still have to work on your weekend 😣
The editor, like the Meta Business Suite editor, is also very rudimentary. You can only crop the image and add some text and filters.
Again no sign of stickers, not even the link sticker or swipe-up link.
Later.com starts at 25 USD per month for one social media set, meaning you can schedule content to Instagram, Facebook, Twitter, Pinterest, and others. Note you have to sign up for the premium plan before accessing the story “scheduling feature.”
You can learn more about how to plan stories with Later.com on their landing page:
Hootsuite is an enterprise-level social media management platform that allows you to schedule, monitor, and analyze social media content across various channels from a single dashboard.
It's designed to help businesses and individuals streamline their online presence and engage with their audience more often.
Hootsuite is on the upper end of the pricing spectrum and focuses on enterprise-level accounts. You can start for 99 dollars monthly with 10 social accounts and one user. To start with a team of 3, you must upgrade to 249 dollars a month, billed annually.
Hootsuite has a very large audience on its YouTube channel (56k subscribers). You can learn more about the platform on their channel: https://www.youtube.com/@Hootsuite
Buffer.com allows you to plan, publish, and analyze your social media content across various social networks in one place. Regarding stories, it also lacks the possibility to add stickers or anything else. Meaning you must create your story in a visual editor such as Canva.com. Therefore Buffer allows auto-posting like Meta. So this is a plus compared to Later.com.
Buffer's Pricing starts at 6 dollars. However, they charge per channel and not per set like Later.com. So you have to pay for Instagram and Facebook at least to schedule stories, which makes it 12 dollars at least.
Buffer has resource pages where you can learn more about the scheduling features:
Skedsocial is also an all-in-one tool with a focus on Instagram. You can plan and schedule content to Instagram, Facebook, Linkedin, Google My Business, TikTok, Pinterest, YouTube, Snapchat, Twitter, and Threats.
The web app's user-friendly interface looks clean, and you will quickly find your way around it. Regarding Instagram Stories, it allows you to schedule your stories without any notification such as Later.com.
Plus, they are working on the link sticker. Inside the help center, it says a new “beta feature” has been developed, and you can add the link sticker to a story, but you cannot customize it at this point.
It will have a fixed size and color. That is different in Storrito.com, where you can scale the sticker, tilt it, and change even the link color. So, Storrito wins this one-on-one comparison.
The Pricing starts at 30 dollars. You can connect one Instagram Account and four others. Plus, you can add one user, yourself! If you choose to pay yearly, you will save another 5 dollars.
Find more information about Skedsocial in their help center articles: https://help.skedsocial.com/
Agorapulse is a comprehensive social media management tool designed for businesses and agencies to schedule content, monitor social channels, get in-depth analytics, and engage with their audience across platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube. You can also handle all your messages in one spot with its social inbox.
When it comes to scheduling Instagram stories, it is no surprise at this point that you cannot schedule stories with stickers with Agorapulse. Moreover, you still have to post the story manually, as in Later.com.
The tool will simply send you a notification, and you have to do the posting manually from your phone, so there is no automation. See the red box on the screenshot below:
The pricing starts at 49 dollars if you choose to pay yearly. On this standard plan, you can add 10 social accounts. They don’t have a value metric based on the number of accounts, such as the other tools. Instead, they base their pricing on features, so you get more functionality when you upgrade to an advanced plan, which is hard to understand at the beginning which plan to choose for your needs.
Learn more about the product on their product homepage: https://www.agorapulse.com/
An Instagram Scheduler is a powerful tool that allows you to create and schedule your Instagram Stories and Reels in advance, all from the comfort of your desktop PC.
Scheduling softwares are particularly useful for Social Media Agencies, Brand Managers, and Corporations who want to ensure their content is posted at optimal times without sacrificing their employees' weekends. With an Instagram Scheduler, you can free up your time and prioritize your content strategy while maximizing your engagement and growth on the platform.
When conducting our research, we noticed that most tools are general scheduling tools for all social media platforms, but Storrito.com is the only option on this list that comes close to a native story-creating experience, as in the Instagram App. Because it lets you add Stickers, GIFs, and Emojis to your story and does 100% auto-posting for you.
If you are like us, you need a link sticker, quizzes, and polls for your story to drive engagement. There is simply no way around it. Regardless of the costs and other feature sets, this is a must.
Yes, you can. Although most social media planners only allow you to schedule simple images and videos. Only Storrito.com allows you to schedule stories with stickers.
Yes, Storrito.com has the option to cross-post your Instagram Stories to Facebook. Once scheduled for Instagram.
Yes, most scheduling tools allow you to auto-post the story, such as Storrito.com or Buffer.com. However, some scheduling tools, Later.com and Agorapulse.com only work with notifications, meaning you still have to post manually on your phone.
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