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How to use branded content tags for your business

In our “Instagram Guides,” we'll look at Instagram, explain its features both new and old, and show you how to get the most out of the platform for your marketing strategy. Today: What are branded content tags on Instagram, and how can you use them for your business?

Branded content on Instagram can help you to arouse interest or find new customers in an authentic way.

Instagram is the perfect place for your business to share your brand story. You can achieve this by sharing your own content or in partnership with creators.

Influencers create authentic content and their followers trust their tastes and opinions. You can transfer these feelings to your brand when you work with creators on branded content.

What are branded content tags?

For a long time, ads on social media were a controversial issue. Therefore, Instagram created branded content tools to help brands and creators organize their partnerships in a better way.

You can use the branded content feature on Instagram with a business or creator account on Instagram. Once enabled, Creators can reveal their partnerships with your brand in their posts, stories, Live, Reels, and IGTV videos.

How do you get enabled for branded content?

  1. To request access to the Paid Partnership Label, open Instagram and go to your profile.
  2. Open your settings by tapping the three lines in the upper right corner.
  3. Tap “Business.”
  4. Tap “Branded Content.”
  5. Check the status of your paid partnership label.
  6. If your status is not eligible yet, set up branded content tools.

To work with another brand or a creator they must have a professional profile (business or creator).

How do you insert branded content on Instagram?

When you have checked your eligibility for branded content, you can use it in your posts, stories, or Reels. You can also tag a brand that hasn’t approved you yet.

You’ll get a notification once the brand approves the request. If the brand denies your request, Instagram will remove the paid partnership label from your content.

  1. Select a photo or video you want to post to your feed. Add a caption, effects, and filters, then tap “Next.”
  2. Select the “Add Paid Partnership Label” toggle and turn it on.
  3. Tap “Add Brand Partners” to select the name of the business in your post.
  4. Share your post.

The post will appear with the Paid Partnership Label above the photo or video right under your username. It shows the brand’s name if they have approved you.

What are the benefits of branded content?

Creating branded content with popular and trusted influencers can help your brand to directly connect with customers.

You can learn a lot about the attitude your potential customers have regarding your business and your products.

You will get a notification when a creator tags you in a branded content post. If so, you will have access to the post's insights.

And last but not least, branded content helps you to benefit from trends on social media. Working with influencers can enable organic growth in your reach.

Conclusion: Branded content can help you reach your community in an authentic way

Branded content tags have helped ads on social media stop being so controversial. You can use the paid partnership label to benefit from popular and trusted influencers. Storrito helps with the creation of Instagram Stories. The platform can be used within a team to create and schedule stories.

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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