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Storrito Q&A: How to find the right timing for your posts and stories?

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be a part of your daily work. In our "Storrito Q&A," we’ll explain everything you need to know about Instagram, Instagram Stories, and Instagram marketing.

Today: How to find the right timing for your postings and stories

Timing is an essential part of your marketing strategy, especially when dealing with social media. Algorithms dominate the social media world. They decide who is going to see your content and also, sadly, who is not.

The Instagram algorithm has a huge impact on what content a user sees. And more importantly: it decides which posts or stories a user sees first in their timeline.

No matter how good and well-produced your content is, if you don’t please the Instagram algorithm, your posts and stories could get lost in the shuffle.

The algorithm’s decisions are based on three main factors: relationship, interest, and timeliness.

Since 2016, the Instagram timeline hasn't been structured chronologically anymore. Here is where the algorithm comes in; it assumes that users are more interested in new content.

Therefore, the most recent posts and stories are ranked higher than older content. So, to be successful with your account, it is crucial to know when it’s best to post on Instagram.

How to find the right timing for your account

There are a lot of analyses circulating on the internet about the best overall time to post on Instagram. But these time slots are not necessarily the best for your purpose and your brand.

Therefore, it’s better to pay attention to the times your followers are on Instagram the most. Because the times your followers are active are also the times when other potential followers will be active.

The right timing depends on where your followers live–are they from different time zones or even different countries? You can check this in your account’s insights.

Analyze your audience

In your Instagram Insights, you can find out a lot about your community. Here is how you can find the Insights section:

  1. Open Instagram and navigate to your profile.
  2. Tap on the three lines in the upper right corner.
  3. Tap “Insights.”
  4. Tap “Your Audience.”

Now, you can start analyzing your target group. You will find information about the Top Locations your followers come from. You can choose between Top Cities and Countries to get an idea of the time zones your followers live in.

When you scroll down to the bottom of your audience insights you will also find the Most Active Times of your community.

The times are broken down into hours and days. You can check the most active days of your audience, and additionally, the most active hours per day.

A more time-consuming method to determine the best timing for your content is to experiment with posting at different times.

With this method, you can post at different times of the day or different days throughout the week. You then measure the likes and comments your posts create and figure out the best days/times to post.

Conclusion: Instagram Stories are the foundation of a good marketing strategy

Instagram Stories are becoming an increasingly important part of a good marketing strategy. To make it easier to work on Instagram Stories in a team, Storrito can help. You can design, edit, and schedule your stories from the comfort of your computer. This way, everyone has access to and an overview of your Instagram Stories.

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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