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How to find effective Hashtags to gain more organic reach

In our “Instagram Guides,” we'll look at Instagram, explain its new and old features, and show you how to get the most out of the platform for your marketing strategy. Today: How to find effective Hashtags to gain more organic reach.

Over the years, Instagram has become indispensable to our everyday life. For a lot of businesses, it has become an integral part of their marketing mix.

According to a survey of marketing executives around the globe from 2021, 78 percent used Instagram for their company. The survey showed that Instagram is the second most-used social media platform among marketing managers. Only parent company Facebook scored higher, with 93 percent.

Marketers seem to be very happy with the photo-sharing platform. 72 percent stated that they want to expand their Instagram engagement in the future.

There are a lot of ways to do so. One simple way to please the Instagram algorithm and gain more organic reach is to up your hashtag game.

How you can find effective hashtags on Instagram

Hashtags are a simple way to share your content with a completely new audience. The little catchwords help people find things on Instagram about specific topics, places, or events among other things.

Used correctly, they can help your business increase its organic reach, strengthen your brand, and get people to actually see your elaborately produced content.

Check your competitor’s approach

Are your competitors are more successful on Instagram? Great! You can build on this and use it to your own advantage.

Check out the hashtags they use and compare them to your own portfolio. Maybe you will get inspired by their content. Pay special attention to posts that stand out in terms of likes and comments.

You can also analyze the feeds of influencers that work in your niche. These people make a living out of Instagram, so it never hurts to take a look.

Use relevant hashtags

Of course, you can always use the most popular hashtags on Instagram, like #happy or #beautiful.

But that will not necessarily help your long-term goal of finding effective hashtags for your account. Your focus should rest on finding the perfect hashtags that fit your brand’s purpose and your account’s content.

You can search for relevant hashtags directly within Instagram. Just navigate to the search tab and select the hashtag symbol. Type in a hashtag you already had success with or a word that describes your brand or content. Instagram will suggest a lot of possibilities for you and also give you information about how often users posted the hashtag before.

Conclusion: Invest a bit of time in finding the right hashtags for your purpose

There are tons of hashtags on Instagram, but you should always pick them carefully. Used correctly, these little catchphrases can help you strengthen your Instagram game, get more followers and be more successful on Instagram. Storrito helps with the creation of Instagram Stories. The platform can be used within a team to create and schedule stories.

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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