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Storrito Q&A: Why are captions so important for your Instagram Stories?

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be a part of your daily work. In our "Storrito Q&A," we’ll explain everything you need to know about Instagram, Instagram Stories, and Instagram marketing.

Today: Why are captions so important for your Instagram Stories?

Captions in your Instagram Stories are an important way to make sure no one is excluded from your content. With the new feature, you can create more inclusive content for your community.

With the transcription tool, you can make sure that your videos and stories are accessible to everyone.

For a long time, you had to transcribe your spoken words yourself. But Instagram now has a new option to add captions to your stories automatically.

How to insert captions into your Instagram Stories

The new captions option comes in the form of one of the many stickers you can add to your stories. Here is how you can add them to your chosen videos.

  1. Open Instagram and go to your Stories section by swiping right in your Instagram home feed or tapping on your profile picture with the little blue plus in the upper left corner.
  2. Record a video or upload one from your camera roll.
  3. Tap on the sticker icon (the little smiley face) in the upper menu.
  4. Select the “Captions” sticker.
  5. You can now edit your captions. Choose from the different text formats, move the text to its intended position, and change the color to your liking.
  6. Before you post your story, make sure Instagram transcribed your audio right. If not, you can edit your captions. Tap on the text and add your corrections.
  7. Tap “Done” in the upper right corner when you are finished editing your captions.
  8. Upload your story.

The importance of captions for your Instagram Stories

One of the most important reasons to add captions to your Instagram Stories is inclusion. When you upload a video in your Stories without captions or subtitles, it won’t be accessible for everyone. Therefore, you might miss out on a large and important part of your target group while trying to spread your message.

By adding a transcription of the spoken word, you can make your content accessible to a wider audience, especially to the deaf community.

You can also help non-native speakers to better understand your message. Or if the audio quality is not that good, a caption can also make it easier to understand.

Another good reason for adding captions to your Instagram Stories is silent mode. People mostly use social media without any sound. This also includes videos and Instagram stories.

So, if you add captions to your stories, your community can enjoy your content everywhere and understand your news even without listening. Your followers can get your message even while waiting at the doctor’s office or sitting on a busy train.

Conclusion: Instagram Stories are the foundation of a good marketing strategy

Instagram Stories are becoming an increasingly important part of a good marketing strategy. To make it easier to work on Instagram Stories in a team, Storrito can help. You can design, edit and schedule your stories from the comfort of your computer. This way, everyone has access to and an overview of your Instagram Stories.

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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