Instagram Live Rooms Explained

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be a part of your daily work. In our 'Storrito FAQ series,' we'll explain everything you need to know about Instagram, Instagram Stories, and Instagram marketing.

Today: Instagram Live Rooms–how does the new extension of Instagram Live work?

Instagram Live Rooms launched in March 2021 as an extension of Instagram Live, allowing up to four accounts to go live together rather than the previous two.

Instagram said in a statement that they wanted to open up more creative opportunities. Instagram Live Rooms is designed for talk shows, jam sessions, and co-hosting question-and-answer sessions and tutorials with your followers. Of course, you can also use the new tool to just hang out with more of your friends.

Step-by-Step Guide to Starting an Instagram Live Room with Up to Four Guests

You can start your own Instagram Live Room in your Stories section. When you open Instagram, you can enter your Stories by swiping right in your Instagram home feed. You can also click on your profile picture with the little blue plus sign in the upper left corner.

At the bottom of the screen, you can now choose whether you want to create a post, a story, or a reel–or whether you want to go live. Just slide the words to the left until Live is selected.

On the left or right side (depending on your settings) of your screen, you can now enter a title for your Live Room. To do this, tap the four dashed lines, then write down your title.

Then tap the Rooms icon – that is where you can add your guests. You can either select all your guests before you start your Live Room or add more later during the conversation.

When you are live with your guests, your subscribers will get a notification – like when you are usually going live on Instagram. The followers of your guests will also receive this notification in their stream. Live analytics cover Live Rooms the same way they cover regular Live broadcasts.

Monetize Instagram Live Rooms with Badges, Live Shopping, and Fundraisers

Of course, Instagram wouldn't be Instagram if it didn't also have a treat for its creators. There is also a way you can monetize your Live Room event.

The audience can reward you with badges, that they must buy beforehand. This procedure may sound familiar to some from Tik Tok. You can also earn money by starting a live shopping event or collect money for a good cause with a live fundraising campaign.

Instagram Live Rooms Let You Host Group Conversations and Earn Revenue

Instagram Stories are becoming an increasingly important part of a good marketing strategy. To make it easier to work on Instagram Stories in a team, Storrito can help. You can design, edit and schedule your stories from the comfort of your computer. This way, everyone has access to and an overview of your Instagram Stories.