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Storrito Q&A: Instagram Live Rooms – how does the new extension of Instagram Live work?

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be a part of your daily work. In our "Storrito Q&A," we’ll explain everything you need to know about Instagram, Instagram Stories, and Instagram marketing.

Today: Instagram Live Rooms–how does the new extension of Instagram Live work?

The hype around Clubhouse was huge at the beginning of the year. People all around the world were tired by the pandemic and therefore went crazy over the new audio-only app. It was the latest opportunity to meet people virtually and hang out in so-called rooms.

But the hype died down almost as fast as it had started. Nevertheless, almost every big player in the social media business wanted to jump on the bandwagon.

This is where Instagram Live Rooms entered the picture. The extension of Instagram Live started in March and provided the means to go live no longer with just two, but now four different accounts.

Instagram said in a statement that they wanted to open up more creative opportunities. Instagram Live Rooms is designed for talk shows, jam sessions, and co-hosting Q&As and tutorials with your followers. Of course, you can also use the new tool to just hang out with more of your friends.

How to start your own Live Room on Instagram

You can start your own Instagram Live Room in your Stories section. When you open Instagram, you can enter your Stories by swiping right in your Instagram home feed. You can also click on your profile picture with the little blue plus sign in the upper left corner.

At the bottom of the screen, you can now choose whether you want to create a post, a story, or a reel–or whether you want to go live. Just slide the words to the left until Live is selected.

On the left or right side (depending on your settings) of your screen, you can now enter a title for your Live Room. To do this, tap the four dashed lines, then write down your title.

Then tap the Rooms icon – that is where you can add your guests. You can either select all your guests before you start your Live Room or add more later during the conversation.

When you are live with your guests, your subscribers will get a notification – like when you are usually going live on Instagram. The followers of your guests will also receive this notification in their stream.

Earn money with Instagram Live Rooms

Of course, Instagram wouldn't be Instagram if it didn't also have a treat for its creators. There is also a way you can monetize your Live Room event.

The audience can reward you with badges, that they must buy beforehand. This procedure may sound familiar to some from Tik Tok. You can also earn money by starting a live shopping event or collect money for a good cause with a live fundraising campaign.

Conclusion: Instagram Stories are the foundation of a good marketing strategy

Instagram Stories are becoming an increasingly important part of a good marketing strategy. To make it easier to work on Instagram Stories in a team, Storrito can help. You can design, edit and schedule your stories from the comfort of your computer. This way, everyone has access to and an overview of your Instagram Stories.

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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