Want to successfully showcase your brand on Instagram? Then Instagram Stories should be a part of your daily work. In our "Storrito Q&A," we’ll explain everything you need to know about Instagram, Instagram Stories, and Instagram marketing.
Today: Why is an Instagram Community Challenge worthwhile?
A strong relationship with your Instagram community is one of the most important factors in having a good marketing strategy. If you want to reach the right followers for your brand, you need to know them inside out – what they like, what they don’t like, and what they want from you.
The key to building a loyal and involved community on Instagram is your organic reach. In the last few years, organic reach on Instagram got smaller. Therefore, you have to be creative to get your content seen.
There are a few ways to stabilize or even maximize your organic reach and strengthen the relationship between you and your followers.
One of these possibilities is a Community Challenge. They are a kind of invitation. You invite your followers–and anyone else who wants to participate–to create posts on a specific topic.
To start your own Community Challenge, think of a topic that is consistent with your brand. When you have decided on the topic, you need to set a certain time period and create a catchy hashtag.
All participants are obliged to use the hashtag when making posts for your challenge. This way, they can make sure their posts get counted for the challenge, and they can also network with one another.
Make sure to promote your challenge beforehand within your posts, stories, or Reels. This way, your followers can prepare themselves for your challenge and start thinking about the content they will post ahead of time.
It is also important to attend to your challenge and the posts that are submitted to it. You can, for example, share some of the posts in your Stories or regram photos in your feed.
The most important thing is: with your Community Challenge, you are acting instead of reacting. Creating your own challenge allows you to plan your content. This can help for creating more high-quality pictures, videos, and Stories.
During the challenge, you will be a lot more active on Instagram and can post new content every day. And participants will get inspired to post more often as well.
With every post and every follower participating in your challenge, you get a free brand ambassador for your company. They share their content with their community and this way, you can reach a huge number of new accounts.
And even the form of interacting with your followers has positive effects. It allows you to have a higher level of exchange with your community.
You might even get inspired by the user-generated content your challenge triggers. This can help your brand to develop further and learn more about your community.
Instagram Stories are becoming an increasingly important part of a good marketing strategy. To make it easier to work on Instagram Stories in a team, Storrito can help. You can design, edit and schedule your stories from the comfort of your computer. This way, everyone has access to and an overview of your Instagram Stories.
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