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Storrito Q&A: How do I get on the Instagram Explore page?

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be a part of your daily work. In our "Storrito Q&A," we’ll explain everything you need to know about Instagram, Instagram Stories and Instagram marketing. Today: How do I get on the Instagram Explore page?

Getting your content on the Instagram Explore page is like winning the lottery jackpot.

Behind the scenes, the ever-evolving Instagram algorithm is at work, determining your organic reach.

For brands and businesses, the Explore page holds a lot of advantages. Appearing in the Explore tab can lead to a peak in likes, comments, and sales.

So, the Explore page can help to increase your organic reach, grow your audience, and build a stronger community.

What is the Instagram Explore page?

To visit the Explore page on Instagram, just tap on the magnifying glass in the bottom menu. Here, you will find a collection of public content consisting of photos, videos, reels, and stories.

The Explore tab is intended to help users discover new accounts or hashtags to follow or products they might like.

When you click on a photo or reel on the Explore page, Instagram opens a never-ending feed with related content.

And the figures speak for themselves: according to Instagram, the Explore page has more than 200 daily active accounts.

50 percent of all Instagram accounts use the Explore tab every month. 83 percent discovered new products or services on Instagram within the Explore tab.

How do you get on the Instagram Explore page with your content?

The content on the Explore page is personalized by the Instagram algorithm. The Explore Feed Ranking System creates a unique experience for every user.

The algorithm makes its decisions based on the accounts you follow, what content you like, and the types of posts you engage with often.

It doesn’t matter whether you have a business, creator, or personal account. Each type of account has equal chances of getting on the Explore page.

Here are three tips that can help you conquer the Explore tab.

Use Instagram Reels

Instagram is always fighting for dominance in the social media world. To keep up with its biggest competitor TikTok, Instagram introduced the new format Reels.

Because this format is so important to the platform, it prefers it over others. But beware of sharing directly from TikTok. Instagram doesn’t like content with the competitor's watermark.

Mind the timing

Because the Instagram algorithm assumes that users have a greater interest in new content, you should always have good timing for posting your content.

To get on the Explore tab, it could be wise to analyze the times most of your followers or potential new followers are online.

Tag your content

Not only can hashtags help increase your organic reach, they can also improve your chances of appearing on the Explore page. You can also use geotags or tag other accounts since the Explore tab allows for filtering by hashtags or locations.

If you are still not sure about investing the effort into getting on Instagram’s Explore page, you can always consider using ads in Explore to see the benefits for your business.

Conclusion: Instagram Stories are the foundation of a good marketing strategy

Instagram Stories are becoming an increasingly important part of a good marketing strategy. To make it easier to work on stories in a team, Storrito can help. You can design, edit and schedule your stories from the comfort of your computer. This way, everyone has access to and an overview of your Instagram stories.

Tobias Manroth Author image
Tobias Manroth
CMO at Storrito

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