Here are the Insights available for Instagram Reels and Instagram Live

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be a part of your daily work. In our 'Storrito FAQ series' we'll explain everything you need to know about Instagram, Instagram Stories and Instagram Marketing.

Today: are there also Insights for Reels and Instagram Live?

Instagram provides Insights for Stories, feed posts, Reels, and Instagram Live. That set of analytics has been available across all major content formats for several years.

The detailed stats for Reels and Instagram Live complement the data available for feed posts and Instagram Stories.

Where will the new Insights for Reels and Instagram Live be displayed?

This data appears in the account's Insights overview, accessed via the Professional Dashboard on business and creator accounts. Influencers and businesses get a detailed picture of how Reels and Live videos affect account performance over time. The Reach section breaks out followers vs. non-followers.

Insights cover evaluation periods up to 90 days, with viewing available on both mobile and desktop through Meta Business Suite.

What data will be accessible through Insights in the future?

For Reels, you can see and analyze accounts reached, number of replays, likes, comments, shares, and saves.

For Instagram Live, you can see accounts reached, peak concurrent viewers, comments, and shares.

With this level of Insight, influencers and businesses can see what resonates with users and where there is room for improvement.

Before Reels and Live analytics were rolled out, creators only had views, likes, and comments to work with. The current Insights go much deeper.

Conclusion: Instagram Stories are the foundation of a good marketing strategy

Instagram Stories are becoming an increasingly important part of a good marketing strategy. To make it easier to work on Instagram Stories in a team, Storrito can help. You can design, edit and schedule your stories from the comfort of your computer. This way, everyone has access to and an overview of your Instagram Stories.