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How to write good Instagram captions for your posts

In our “Instagram Guides,” we'll look at Instagram, explain its new and old features, and show you how to get the most out of the platform for your marketing strategy. Today: These are captions on Instagram, and this is how to write good ones for your posts.

We all know a picture is worth a thousand words. But for your Instagram posts, the words you use also matter.

Of course, having captivating images in your posts is important for getting users to stop on your posts as they scroll through their feeds. But it is the captions under the posts that can do a lot more for your marketing and sales.

The caption under your Instagram post is a written description that gives some context for your audience.

A carefully thought-out wording communicates your intentions and can complement your image or video.

And there is enough space for your thoughts: Instagram allows 2,200 characters – that’s about 330 words.

How do you create a caption on Instagram?

  1. Open Instagram and tap “+” in the upper right corner to create a new post.
  2. Select an image or video, and tap “Next.”
  3. Choose filters, edit your post, and tap “Next.”
  4. Now, you can write your caption in the upper section using text, emojis, hashtags, and @-mentions.

The benefits of a good caption

The image description is an important additional part of completing your Instagram post. It is crucial to grab the reader's attention with your first words.

Instagram limits the number of characters shown directly under your post. So, you need to entice your followers into tapping on “more” so they will see your full caption.

You have the option to use up to 30 hashtags for your post. The hashtags make your content more visible: potential new followers who are already following your chosen hashtags will be able to find your post.

But the Instagram caption does more than just provide context for your image or video. It also adds personality to your brand and inspires your followers to take action.

Therefore, you can add a question or a call to action such as “tag a friend” to encourage likes and comments. You can also point out that your followers can find your website or products via the “link in bio.”

The more engaging your post is and the longer your audience spends reading your caption, the better the Instagram algorithm will rank your post. It might even help you get on Instagram’s Explore Page.

While creating your Instagram caption, you should always keep your main goal in mind. Do you want to increase your website traffic, improve your sales, or gain more Instagram followers?

Captions are a powerful tool to achieve these goals and to build a strong relationship with your community.

Conclusion: A good caption under your post is beneficial for your Instagram marketing

The caption on Instagram completes your visual post and can transport your message further. It can boost the reaction rates for your content and therefore support your Instagram marketing strategy. Storrito helps with the creation of Instagram Stories. The platform can be used within a team to create and schedule stories.

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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