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Storrito Q&A: How do you use Instagram Live analytics to get more views?

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be a part of your daily work. In our "Storrito Q&A," we’ll explain everything you need to know about Instagram, Instagram Stories, and Instagram marketing.

Today: How can you use Instagram Live analytics to get more views?

Though Instagram started as a platform for sharing photos, over the years, it has started promoting video content more and more.

After introducing the popular Stories function, Instagram also added a live video feature in November 2016.

For companies and brands, Instagram Live offers completely new opportunities to start an active dialogue with customers and followers.

How does Instagram Live work?

Starting a live video on Instagram is not very difficult. Here is how to do it:

  1. Open Instagram and tap on the little plus at the top of your screen. Alternatively, you can also swipe right anywhere in your feed.
  2. Scroll to “Live” at the bottom of your screen.
  3. Tap the four lines on the right of your screen to enter a title for your live video.
  4. To go live, tap on the recording button at the bottom.

How to use Instagram Live analytics

For a long time, Instagram offered no option for getting insights about the performance of your live videos. But this changed in May 2021 when Instagram updated its analytics tools.

Now you can analyze the performance data of your live videos and check whether they are helping your marketing strategy or not.

Access Live analytics via your profile

The first requirement for being able to see the analytics section for live videos is to have a creator or business account.

To see how your Instagram Lives are performing, go to your professional dashboard. You get there by tapping the banner at the top of your profile.

Tap “See all Insights” and navigate to “Accounts Reached” or “Content Interactions.” Here, you will find the insights broken down by content type.

Check the Live analytics for one live video

Instagram also allows you to acces Live analytics for every video. After finishing your video, you can access the analytics section by tapping “View Insights.”

Here you can see all the analytics for the chosen video. This includes:

  • Accounts Reached
  • Peak Concurrent Viewers
  • Comments
  • Shares

How Live analytics can help your marketing strategy

With the new analytics tool for live videos, you finally have an option for tracking your performance.

You can now test going live at different times and analyze how the timing affects the number of viewers and interactions.

Another tip to get the most out of Live analytics is to experiment with the length of your live sessions. You may get more comments or shares with longer streams.

No matter what you try on Instagram Live, always remember that interaction is not a one-way street. Make sure to respond quickly to comments when you are live. This way, you can encourage other viewers to interact with you.

Conclusion: Instagram stories are the foundation of a good marketing strategy

Instagram stories are becoming an increasingly important part of a good marketing strategy. To make it easier to work on stories in a team, Storrito can help. You can design, edit, and schedule your stories from the comfort of your computer. This way, everyone has access to and an overview of your Instagram stories.

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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