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How can you use the new Instagram Professional Dashboard

In our “Instagram Guides”, we'll look at Instagram, explain its new and old features, and show you how to get the most out of the platform for your marketing strategy. Today: How you can use the new Instagram Professional Dashboard.

Instagram has a lot to offer for your business – whether it is with ads or Instagram Shopping. Apart from that, Instagram is a place where you can find a lot of potential customers. You can also directly interact with your consisting customers or loyal fans of your brand.

One of the most rewarding features you can use on Instagram is the Insights tab. With this statistics tool, you have the opportunity to get to know your audience and analyze the success of your content.

By introducing the Professional Dashboard, Instagram has brought its Insights feature to the next level for creators and businesses.

The Professional Dashboard not only offers statistics on the community and content but also tips for improving your content and further information. Therefore, it is divided into the three sections “Track Your Performance”, “Grow Your Business”, and “Stay informed”.

Where to find the Professional Dashboard

The Professional Dashboard is easier to find than the regular Insights tab. Now you only must go to your profile and tap on the banner at the top of your screen.

When you tap on “View Professional Dashboard” you can access the already mentioned sections.

Track your performance

The first thing you see in your Professional Dashboard is how many accounts you have reached in the last 30 days compared to the 30 days before.

When you click on “See All Insights” under the bar chart, you enter your familiar Insights Overview. You can still enter this section by tapping on the three lines in your profile.

Grow your business

In the second section, Instagram gathered all the tools that help you to “run your account more efficiently”.

Here you can find the four subcategories “Promotions”, “Branded Content Approvals”, Set Up Instagram Shopping”, and “Set Up Saved Replies”.

Stay informed

The third section “Stay Informed” gathers best practices and tips from the @instagram and the @instagramforbusiness teams.

Here you will find articles like “See How Other Businesses Connect With People” or “How to use Reels and drive results”.

The future of the Professional Dashboard

Most of the features in the Professional Dashboard are already available on Instagram. But now they are all in one place and more accessible and structured more clearly.

In the future, Instagram wants to expand the provided tools to help creators and businesses be more successful on the photo-sharing platform.

Conclusion: Everything at one glance in the Professional Dashboard

The Instagram Professional Dashboard is much more convenient to use for creators and businesses. You can now find everything you need in one place to analyze your work on the platform and to find possible improvements. Storrito helps with the creation of Instagram Stories. The platform can be used within a team to create and schedule Stories.

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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