Instagram's features are constantly being updated, with new features being added and old ones discontinued. In our “Instagram Guides,” we’ll look at Instagram, explain its new and old features, and show you how to get the most out of the platform for your marketing strategy. Today: Instagram Reels.
Since the end of 2020, Instagram Reels has been introduced in various countries. Instagram Reels allows for creating short, entertaining videos. These videos can be edited directly on Instagram, with options for audio and visual effects, as well as creative tools.
All private accounts can share reels with their subscribers on their feeds. Those who have a public account can share them through their own section in Explore and make them available to all Instagram users.
The first step is to select “Reels” at the bottom of your Instagram camera. On the left side, you can then choose from different creative tools to edit your videos.
Once your reels are created and edited, it's time to share your videos. To do so, go to the Share view where you can save your video as a draft, change the cover image, add hashtags, or tag friends.
After you share your reel, it will be saved under a separate Reels tab in your profile where other users can find it. If you share your reel in your feed, it will also appear in your main profile. You also have the option to remove it from there.
As mentioned earlier, there are differences between private and public accounts.
The privacy settings of private accounts have a direct impact on Instagram Reels. These accounts can share their created reels in the feed, but they will only be seen by their own subscribers. Followers cannot share the reels with users who do not follow the account, nor can they use the audio track.
Public accounts also have the option to share their created reels in the feed. Additionally, you can share your reels with all Instagram users through a dedicated section called “Explore” to reach more people. Reels in which you use certain songs, hashtags or effects can also appear on theme pages when someone clicks on the song, hashtag or effect.
Along with normal posts and stories, Instagram Reels are an easy and creative way for businesses to do Instagram marketing. Storrito helps with the creation of Instagram stories. The platform can be used within a team to create and schedule stories to inform followers.
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