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How to use ads in the Instagram Shop Tab

In our “Instagram Guides,” we'll look at Instagram, explain its features both new and old, and show you how to get the most out of the platform for your marketing strategy. Today: How to use ads in the Instagram Shop Tab.

Not long ago, Instagram introduced its new Shop Tab. To promote the shopping feature, the platform even transformed its home screen. Users can now access the Shop Tab directly through their navigation menu.

As the advertising has become extremely important for Instagram, it was just a matter of time before the platform introduced ads for its Shop Tab.

Set up a shop on Instagram

Before you can start placing ads in the Shop Tab, you first need to set up your shop on Instagram.

One of the main advantages of having your own Instagram shop is that you no longer have to direct customers to your website. They can browse and buy your products directly without leaving the Instagram app.

How to upload your products

To open your shop on Instagram, you need to follow a few steps:

  1. Check that your brand and products are eligible for an Instagram shop.
  2. Convert your Instagram account to a business or creator account.
  3. Connect your Instagram account to a Facebook page.
  4. Upload your products to your Instagram shop:
    1. Upload your products via Facebook Business Manager.
    2. Use one of the certified e-commerce platform partners such as Shopify or BigCommerce to upload your products.

Let Instagram review your account

When you finished uploading your catalog of products, your account needs to be reviewed by Instagram.

  1. Open Instagram and go to your profile.
  2. Tap the three lines in the upper right corner and navigate to settings.
  3. Follow the steps to start the review process for your shop and products.

Place ads in the Instagram Shop Tab

There are a few options for promoting your products on Instagram. You can tag your products in your posts or stories.

Recently, Instagram also began offering the option of placing ads in the Instagram Shop Tab. The ads appear within the usual product tiles, but they are marked “Sponsored” in the bottom left corner.

When users tap on your ad in the Shop Tab, they see the product details page. Here your potential customers can see more images, information, and other products from your brand.

Promoting your products in the Shop Tab on Instagram can help you expand your reach on the platform. This way, you can present your products to a completely new audience. You can also reengage accounts that have previously shown interest in your products.

Conclusion: Promote the visibility of your products on Instagram

With ads in the Instagram Shop Tab, you can promote your products in the popular new shopping feed. When you have finished setting up your Instagram shop, you can promote your products via your posts, stories, and ads. Storrito helps with the creation of Instagram stories. The platform can be used within a team to create and schedule stories.

Tobias Manroth Author image
Tobias Manroth
CMO at Storrito

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