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Instagram Stories: 3 content ideas for health insurance companies

Instagram marketing can be challenging for businesses. To stand out from the crowd, creativity is key. In our "Content Ideas" series, we'll show you three ideas to reach and engage your target audience on Instagram. Today: Instagram Story ideas for health insurance companies.

1. What sets you apart from the competition?

Insurance is a complex topic. For the uninformed, it is often difficult to distinguish which insurance company takes care of what. Show your followers what sets you apart from the competition.

What is health insurance for? What are the monthly costs? What additional benefits do you offer (that your competitors don't)? Use your Instagram Stories to make it clear that you are right there with your followers to help them.

2. Design a quiz: Myths about diseases

As a health insurance company, for your followers, you are an expert in the field. Therefore, create an interactive quiz on myths about diseases. Do antibiotics help with colds? What vitamins do you need to take because your diet doesn't provide enough of them? Should you continue to exercise if you have sore muscles?

While your followers interactively test their knowledge, you also get an idea of the areas where they could still be better informed.

3. Show simple fitness exercises

Keeping your followers fit can have a positive impact on their health. Therefore, invite a fitness trainer to demonstrate some simple exercises that can be done quickly in just a few steps.

These could be short yoga exercises for after work, back exercises that you can do right at your desk, or cardio exercises that get your heart rate up and thus train your cardiovascular system.

Conclusion: Be creative in your Instagram Stories

Instagram Stories are the perfect tool to let your creativity flow. Try new ideas like these, or experiment with more ideas to stand out from the crowd.

Instagram Stories don't have to be time-consuming: Use Storrito to create and schedule your Stories in minutes from your computer. Storrito does the rest so you can focus on your customers!

Tobias Manroth Author image
Tobias Manroth
CMO at Storrito

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