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Instagram Stories: 3 content ideas for opticians

Instagram marketing can be challenging for businesses. To stand out from the crowd, creativity is key. In our "Content Ideas" series, we'll show you three ideas to reach and engage your target audience on Instagram. Today: Instagram Story ideas for opticians.

1. Introduce new models of eyewear

Not every customer has the opportunity to come to your store regularly. To make sure they don't miss out on the latest models of eyewear, you can showcase them perfectly in your Instagram Stories.

The best way to do this is to invite someone to model them or have an employee try them on. This way, your followers can better imagine how they might look themselves in the new eyewear.

2. How does an eye test actually work?

There are many customers who need an eye test but are afraid of the appointment, w either because of how long it takes, because they don't have time, or because they're shy. Show your followers how quick and easy your eye test is.

Link to your website so your followers can book an appointment with you directly.

3. Background knowledge about contact lenses

Your followers trust your expertise and prefer to inform themselves with you rather than through other channels: What are the different types of contact lenses? How long are you allowed to wear contact lenses? What are the differences between contact lenses from an optician and from the drugstore?

You can answer common questions like these with quick, informative posts that give customers the background they need so they can make a purchase.

Link to your online store where customers can buy the contact lenses directly, or to your website to schedule a consultation with you.

Conclusion: Be creative in your Instagram Stories

Instagram Stories are the perfect tool to let your creativity flow. Try new ideas like these, or experiment with more ideas to stand out from the crowd.

Instagram Stories don't have to be time-consuming: Use Storrito to create and schedule your Stories in minutes from your computer. Storrito does the rest so you can focus on your customers!

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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