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Instagram Stories: 3 content ideas for pastry shops

Instagram marketing can be challenging for businesses. To stand out from the crowd, creativity is key. In our "Content Ideas" series, we'll show you three ideas to reach and engage your target audience on Instagram. Today: Instagram Story ideas for pastry shops.

1. Show customers' favorite cakes

Which cake or pastry do your customers buy again and again? Share these products with your followers in Instagram Stories.

With an emoji slider, your followers can then decide for themselves what they think of your cake or pastry. This way, you'll also be doing some market research for the future at the same time.

2. Highlight your highlights

You offer to prepare unique and personalized cakes for your customers? This is the kind of detail that can set you apart from the competition! Show your followers your creations so they can better visualize the results.

These can be wedding cakes, birthday cakes with photos, or cupcakes for a baby shower, for example. Save these products in a Story Highlight on your profile, and link directly to your website where followers can order a cake of their own.

3. A Day in the Life

What does a typical working day look like for a pastry chef? Take your viewers with you for a day. When does your shift start? What are typical tasks you have to do every day? How many cakes can you bake in a day?

Let your followers use the Poll Sticker to decide which pie you should bake to sell in your store. This is a wonderful way to get your viewers involved and give them a chance to become customers.

Conclusion: Be creative in your Instagram Stories

Instagram Stories are the perfect tool to let your creativity flow. Try new ideas like these, or experiment with more ideas to stand out from the crowd.

Instagram Stories don't have to be time-consuming: Use Storrito to create and schedule your Stories in minutes from your computer. Storrito does the rest so you can focus on your customers!

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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