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Instagram Stories: 3 content ideas for perfumeries

Instagram marketing can be challenging for businesses. To stand out from the crowd, creativity is key. In our "Content Ideas" series, we'll show you three ideas to reach and engage your target audience on Instagram. Today: Instagram Story ideas for perfumeries.

1. Product launches

Show your viewers the most popular perfume of the week. Which perfume was purchased the most this week? Let your viewers share the scent in words and pictures.

With a suitable link to the online store, you give your viewers the opportunity to buy the perfume themselves. Alternatively, you can offer special in-store discount promotions to invite customers to your store.

2. Make-up sessions

In your store, do you offer the opportunity for customers to have professional make-up sessions? Then give your viewers a sneak peek. Make a video of how these sessions go and what the results can be.

With an appointment link, your customers can book an appointment directly, or send you their questions via direct message.

3. Background knowledge

Give your viewers background knowledge and position yourself as an expert in your field: Which skin care is best for which age group? What should customers look out for? What are the biggest skin care mistakes?

Answer each of your customers' questions with a 30-second story and ask for more questions with the Q&A sticker. For products from your online store that match the question, you can include a link directly in the Instagram Story.

Conclusion: Be creative in your Instagram Stories

Instagram Stories are the perfect tool to let your creativity flow. Try new ideas like these, or experiment with more ideas to stand out from the crowd.

Instagram Stories don't have to be time-consuming: Use Storrito to create and schedule your Stories in minutes from your computer. Storrito does the rest so you can focus on your customers!

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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