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Storrito Q&A: What is Superzoom and what’s the best way to use the feature in Instagram Stories?

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be a part of your daily work. In our "Storrito Q&A," we’ll explain everything you should know about Instagram, Instagram Stories and Instagram marketing.

What is Superzoom and how do I best use the feature in Instagram Stories?

With Superzoom, you can greatly enlarge your image content and videos in Instagram Stories. In addition to the actual enlargement, the zoom offers the possibility of being able to place suitable animations under the video. Superzoom is available in the main camera and also in the selfie camera.

How can I use Superzoom in my Instagram stories?

Superzoom is a feature of Instagram and is therefore also integrated directly in the Instagram app. You can use Superzoom for your stories in just a few steps:

  1. Open your Instagram app and swipe right to get to the camera.
  2. On the left side, you can choose from different options. Tap on the arrow pointing down to open all the features.
  3. Tap on “Superzoom.”
  4. Before the actual recording, you can select the appropriate mode for your video. There are ten different modes to choose from, depending on the mood of your video: Heart, Fire, Sad, TV Show, Dramatic, Beats, Paparazzi, Surprise, Nope, and Bounce.
  5. Start the video by pressing and holding the record button. Superzoom will be performed automatically. Depending on the length of your video, it will zoom in faster or slower.
  6. If you press the record button only briefly and then release it, a video will be created that is three seconds long.
  7. After recording, you can save your video to your smartphone, or share it with your followers in your Instagram Stories as usual.

Depending on which mode is selected, the recording is staged with animations and sounds. However, these cannot be customized. This means you can only choose from the ten preset modes and can't create your own.

Superzoom for companies

Companies should not neglect Superzoom either: it can be a great tool for their marketing. Instagram Stories with Superzoom are funny and attract more attention. This way, new features or products can be presented and thus ensure the necessary attention among followers.

Conclusion: Instagram Stories are the foundation of a good marketing strategy

Instagram Stories are becoming an increasingly important part of a good marketing strategy. To make it easier to work on Instagram stories as a team, Storrito can help. You can design, edit and schedule your stories from the comfort of your computer. This way, everyone has access to and an overview of your Instagram stories.

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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