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Instagram Stories: 3 content ideas for cafés

Instagram marketing can be challenging for businesses. To stand out from the crowd, creativity is key. In our "Content Ideas" series, we'll show you three ideas for reaching and engaging your target audience on Instagram. Today: Instagram story ideas for cafés.

1. Show your followers what sets you apart from the competition

What is the exact reason your followers should go to your café and not the competition? Highlight your advantages and show them in your Instagram Stories.

For example, you might serve the best cappuccino or the most delicious strawberry cake in town - inspire your followers and give them clear reasons to come to you.

2. Create a hashtag

Come up with your own hashtag for your café. Many of your visitors will take pictures of the drinks or food when they visit anyway. Ask your followers to use your hashtag on their pictures or in their Stories.

Repost pictures of your followers to your Instagram Stories to inspire other followers to post a picture on their next visit.

3. Follow me around for a day

What is a typical workday like at your coffee shop? What time does the workday start? What coffee machines do you use? Who prepares the food? Can customers visit without a reservation, or only with a reservation?

Link to your website, where interested customers can book a table directly.

Conclusion: Be creative in your Instagram Stories

Instagram Stories are the perfect tool to let your creativity run wild. Try the ideas we have given here, or experiment with other ideas to stand out from the crowd.

Instagram Stories don't have to be time-consuming: With Storrito, you can create and schedule your stories in minutes from your computer. Storrito takes care of the rest, so you can focus on your customers.

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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