Instagram Stories: 3 content ideas for sports stores

Instagram marketing can be challenging for businesses. To stand out from the crowd, creativity is key. In our "Content Ideas" series, we'll show you three ideas for reaching and engaging your target audience on Instagram. Today: Instagram story ideas for sports stores.

1. Virtual tour of the store

How is your specialty sports store structured? What different departments do you have? And what products can people buy from you? Take your followers on a virtual tour of the store.

Here you can also link to individual products in your online store so that interested followers can shop directly.

2. Create your own hashtag

Think up your own hashtag for your store and start a promotion in your Instagram Stories: every follower who wears your shoes while jogging, for example, should post a picture of it with your hashtag. You can then raffle off a voucher for your store among the participants.

Other followers will be inspired and motivated to participate in your campaign.

3. Introduce your employees

Let your followers know who works for you. Simple questions can be used here: Who practices which sport? What connection do the employees have to sports? Why did they choose this particular sports store? Your followers will be able to identify with you better.

This can easily make the difference in your followers preferring to shop with you rather than your competitors.

Conclusion: Be creative in your Instagram Stories

Instagram Stories are the perfect tool to let your creativity run wild. Try the ideas we have given here, or experiment with other ideas to stand out from the crowd.

Instagram Stories don't have to be time-consuming: With Storrito, you can create and schedule your stories in minutes from your computer. Storrito takes care of the rest, so you can focus on your customers.