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Storrito Q&A: How can I add a filter to my Instagram Stories?

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be a part of your daily work. In our "Storrito Q&A," we’ll explain everything you need to know about Instagram, Instagram Stories and Instagram Marketing.

How can I add a filter to my Instagram Stories?

A filter can quickly and easily make your Instagram Stories more interesting. In addition to effects designed to beautify your surroundings and yourself, there are now many filters that make your stories funnier, such as the face filters.

Many influencers are increasingly developing their own filters. Some of them can be found and used for free in the Instagram app. However, some filters must be purchased before you can use them.

You can add a filter in just a few steps:

1. Open your Instagram app and swipe right to create a story.

2. At the bottom of the screen, you'll see a white circle, the record button.

3. Swipe left to select the effect of your choice.

4. Record your story as usual.

You can also use the magnifying glass to search for filters. In the overview, all filters are displayed sorted by category. You can choose from the following categories: Selfies, Love, Colors and Light, Camera Styles, Mood, Funny, Surroundings, Animals, Sci-Fi and Fantasy, Weird and Scary, Events, Fandom, Causes, Immersive, World AR , Games, and Appearance.

There are two ways to use the filters: either via your main camera to film your surroundings or other people, or with your selfie camerato record yourself.

Conclusion: Instagram Stories are the foundation of a good marketing strategy

Instagram Stories are becoming an increasingly important part of a good marketing strategy. To make it easier to work on Instagram Stories as a team, we suggest using Storrito. You can design, edit and schedule your stories from the comfort of your computer. This way, everyone has access to and an overview of your Instagram Stories.

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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