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How to use the regram feature for your business

In our “Instagram Guides,” we'll look at Instagram, explain its new and old features, and show you how to get the most out of the platform for your marketing strategy. Today: How you can use the regram feature for your business.

Just imagine: someone took the perfect shot of your product. You want to show your gratitude by sharing this picture with your whole community. Nothing could be easier: just regram the post or share it in your stories.

What is a regram?

Never heard the term regram before? Not to worry: it is just Instagram's way of saying you are sharing someone’s content.

Regramming is like sharing a post on Facebook or retweeting a tweet on Twitter. Unfortunately, regramming is not as simple as sharing on the other platforms.

There are two things you should always pay attention to when regramming.

The first thing is to always make sure you ask the owner before using their content. You don’t want to create bad blood when trying to show your support. Not asking for permission can easily lead to a PR conflict.

The second thing is to always give the owner proper credit. Tag their username in your post’s caption and make clear that they are the creator. Additionally, you can tag the account in the photo.

How to regram photos or videos on Instagram

Regram a screenshot

You can easily regram a picture by screenshotting it with your smartphone.

  1. Take a screenshot of the post you want to regram.
  2. Crop the screenshot to the original photo.
  3. Post the picture on Instagram and tag the original creator.

Regram with a third-party app

There are a lot of apps out there that can help you regram a picture on Instagram. They include Repost for Instagram, Repost for IG, and Repost: For Instagram.

Most of these apps allow you to credit the creator right in the photo so it is clear at first sight that you are sharing a picture from another account.

How to regram with Instagram Stories

A simpler way to regram someone’s post is to share it within your stories.

  1. Click on the little paper plane symbol under the post you want to share.
  2. Tap “Add post to your story.”
  3. Edit the post’s look by tapping on it – there are two different designs.
  4. Add tags, GIFs, or other additional effects to your story.
  5. Share your story by tapping “Your Story” in the lower-left corner or the arrow in the lower-right corner.

You also want to give credit when you share a post in your stories, although the account’s name is already shown. When you tag the owner, they will get notified and can share your story in their own Stories.

This way, you can create a storyception and get more accounts to interact with your profile.

Conclusion: Regramming can increase engagement with your Instagram account

Regramming is a simple way to get fresh content into your feed. It helps you to interact with your followers and therefore can increase engagement with your Instagram account. Storrito helps with the creation of Instagram stories. The platform can be used within a team to create and schedule stories.

Tobias Manroth Author image
Tobias Manroth
CMO at Storrito

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