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Storrito Q&A: How does the new Sensitive Content Control work on Instagram?

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be a part of your daily work. In our "Storrito Q&A," we’ll explain everything you need to know about Instagram, Instagram Stories, and Instagram marketing.

Today: How does the new Sensitive Content Control work on Instagram?

Over the years, Instagram has introduced a lot of features which let you shape your experience on the platform to meet your needs. For example, you can restrict someone from interacting with you, turn off comments, or hide the likes under your posts.

All these settings aim at enhancing the user’s well-being while using the platform. Not surprisingly, Instagram also has options about the content users see so they don’t feel offended by it.

To control this aspect of the platform, Instagram has introduced Sensitive Content Control. And here is how it works.

Sensitive Content Control on Instagram

The new feature controls how much sensitive content you see in your Explore tab.

Usually, the Instagram algorithm decides what is shown to you in your Explore tab. Instagram’s Recommendation Guidelines determine what kind of content makes it there.

But just because content doesn’t break the rules of the social network doesn’t mean that it won’t potentially be upsetting to some people.

Instagram defines this content as “posts that may be sexually suggestive or violent.”

How to adjust the Sensitive Content Control

Because every user has a different taste, Instagram wants to let people decide for themselves over what they see and what they don’t see.

You can easily change the Sensitive Content Control settings for your profile.

  1. Open Instagram and navigate to your profile.
  2. Tap the three lines in the upper right corner and select “Settings.”
  3. Tap “Account.”
  4. Select “Sensitive Content Control.”

Here you can choose from three different settings. The new default setting for your content control is the setting “Limit.”

Instagram defines it with these words: “You may see some photos and videos that could be upsetting or offensive.”

You can also choose to “Allow” everything. The description says: “You may see more photos and videos that could be upsetting or offensive.”

If you want to see fewer photos or videos that may be upsetting, you can choose “Limit Even More.”

You can always change the settings in your Sensitive Content Control to your liking. Instagram only makes an exception for the accounts of minors. They don’t have the option to “Allow” everything. People under 18 can only choose between “Limit” and “Limit even more.”

Conclusion: Instagram stories are the foundation of a good marketing strategy

Instagram stories are becoming an increasingly important part of a good marketing strategy. To make it easier to work on Instagram Stories in a team, Storrito can help. You can design, edit and schedule your stories from the comfort of your computer. This way, everyone has access to and an overview of your Instagram Stories.

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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