Storrito Q&A: How can I find my target group on Instagram?

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be a part of your daily work. In our "Storrito Q&A," we’ll explain everything you need to know about Instagram, Instagram Stories and Instagram marketing. Today: How can I find my target group on Instagram?

Researching your target audience on Instagram should be one of the first steps while developing your Instagram strategy.

When you know your target group, you can more easily decide about the look and feel of your content, your tonality, or the best time to post your photos, videos, or stories.

So, it could be wise to get to know your audience first and not just jump in.

Analyze your competitor’s audience

Like in real business life, you should always have an eye on your competitors. Checking out the competition can be a simple way of finding your target group on Instagram.

Check out your competitor’s profiles and look at the content your potential target group likes the most and the content they seem less interested in.

You can also look through the profiles of your competitors' followers. Just go to your competitor’s profile and tap “Followers” at the top. Here, you can scroll through their audience and learn a lot about your own.

Look for people that are active on Instagram and match your customer profile

This can be a time-consuming method to find the right audience for your target group. But it can also give you a better idea of their needs and wishes.

Look at your Instagram insights

When you have already started your Instagram channel, you can always look at your profile’s Insights. Here is how you get there:

1. Open Instagram and go to your profile.
2. Tap the menu in the upper right corner.
3. Tap “Insights.”
4. Use the drop-down menu in the upper left corner to select the time period you want to have analyzed. You can choose between 7, 14, and 30 days.

The Insights Overview gives you information about your number of followers, the number of accounts you reached, and how many content interactions you generated.

When you click on “Your Audience,” you will get a more detailed analysis of where your audience comes from, how old and what gender they are, and at what times they are the most active.

This last point can you give you a good basis for deciding on the timing of your posts. Always remember that Instagram prefers new content and ranks it higher in your follower’s feed.

Ask your followers what they think

Not sure you are striking the right note with your content? Don’t be shy! Just ask your followers what they think about your content.

Interaction is always a perfect opportunity to form a strong bond with your followers

One way to achieve interaction is by asking a question in a post’s caption. There, you can invite your followers to answer in the comments.

Or, when you don’t want everyone to see the answers, ask a question in your Instagram Stories. You can use the questions feature. If you have a question with only two answer options, you can also start a poll in your stories.

Conclusion: Instagram Stories are the foundation of a good marketing strategy

Instagram Stories are becoming an increasingly important part of a good marketing strategy. To make it easier to work on stories in a team, Storrito can help. You can design, edit and schedule your stories from the comfort of your computer. This way, everyone has access to and an overview of your Instagram stories.