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Storrito Q&A: Three tips to get the most out of your Facebook Stories

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be a part of your daily work. In our "Storrito Q&A" we’ll explain everything you need to know about Instagram, Instagram Stories and Instagram Marketing.

Today: Three tips to get the most out of your Facebook Stories.

The social media world is almost not imaginable without the Stories format. After Snapchat introduced the feature, most of the big players copied it.

Even Facebook introduced a Stories format, but way after daughter company Instagram did. In the meantime, the Stories format on Facebook is nearly as established.

Stories on Facebook are similar to other formats you know. They appear at the top of the news feed and are only available for 24 hours.

This prominent placing is one of the main reasons you should consider using them for your business. Here are three tips on how you can get the most out of your Facebook Stories.

Create fun and interactive Stories

Stories offer you a lot of possibilities to create fun and interactive content. To do so, you can use filters or emojis.

You can also insert interactive stickers like polls, questions, hashtags, or mentions.

These add-ons can help your Stories to reach more accounts and thrive in interaction.

Share content from other accounts

When you tag someone in your Stories, they can easily share the sheets on their own Stories. Make sure to use this feature the other way round as well.

Like that, you can show your collaborations with other brands or influencers. You can even share user-generated content from your followers.

For example, start a competition for your community and show the results on your Stories. Make sure to mention the people in your Stories so that they can easily share the content.

Like that, you can reach a much wider audience with not too much effort.

Track your performance

Last but not least, as usual on social media, you should always track the performance of your Facebook Stories.

To do so, go to your Facebook page and click on the insights section in the menu on the left side of your screen. Here you can select Stories and see their performance.

You will get information about how many people you reached with your Stories, how many reacted to your Stories, and demographic information about your audience. That includes age, gender, and the location they come from.

You can also see what actions people took, for example, if they skipped, forwarded, or at what point they exited your Stories.

Like that, you can easily analyze what content is appealing to your audience. You will also see what days and times are the best to post your Stories on Facebook.

Conclusion: Instagram Stories are the foundation of a good marketing strategy

Instagram Stories are becoming an increasingly important part of a good marketing strategy. To make it easier to work on Instagram Stories in a team, Storrito can help. You can design, edit and schedule your stories from the comfort of your computer. This way, everyone has access to and an overview of your Instagram Stories.

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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