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Best Practices: Brooklyn Ice Cream Factory uses these content ideas in their Instagram marketing

In theory, Instagram marketing should be easy. But the reality is that many companies struggle with it day to day. However, with a little creativity, you can create great Instagram stories for your business. In our "Best Practices" series, we'll introduce you to different companies that are providing real quality in Instagram marketing, and give you some real-life examples.

Best Practices: Instagram marketing by Brooklyn Ice Cream Factory

1. Inform your followers about your content

Many followers won't just blindly trust that you use good, high-quality ingredients in your ice cream. This is also the reason why some followers shy away from visiting your store. You can use Instagram stories to set the record straight. This is what Brooklyn Ice Cream Factory does when the describe in detail the chocolate they use in their ice cream.

2. Showcase your products

A menu with all your products is now a must. But not every follower will go directly to the menu. Therefore, entice your followers by showing off your most attractive products in your Instagram Stories. This makes followers want to come and try the ice cream you show right away.

3. Inform about your store hours

Hardly any customer experience is more unpleasant than when customers arrive to find a closed shop and don't get the ice cream they were looking forward to. That's why you should inform your followers about your opening hours in Instagram Stories. Then, create a story highlight so that new followers can see your store hours right away.

Conclusion: Simple ideas become big successes

The Instagram marketing of Brooklyn Ice Cream Factory shows the value of simple ideas. They now reach over 2,000 followers on Instagram. Would you like to do the same? Then check out how Storrito can help you make it happen: With our tool, you can easily create Instagram stories on your computer, schedule them in advance, and edit them as a team.

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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