In theory, Instagram marketing should be easy. But the reality is that many companies struggle with it day to day. However, with a little creativity, you can create great Instagram stories for your business. In our "Best Practices" series, we'll introduce you to different companies that are providing real quality in Instagram marketing, and give you some real-life examples.
What can be more inspiring than seeing the end result of a home redecorating project? Many followers are always looking for new ideas that they can try out for themselves.
And this is just what the furniture store Wayfair gives them: Wayfair uses Instagram Stories to show off different redecorating projects, and then explain step–by-step how to do them. In the stories, they also link directly to the furniture pieces that were used in the project.
A template is a form of questionnaire that you can prepare on Instagram Stories. The idea is for followers to answer the questions from the template in their own stories, and then tag other people to participate as well.
Wayfair makes great use of templates. They also make sure to remind followers to always tag Wayfair in the templates they fill out. This helps new followers find the company.
You are the expert in your field and can therefore give your followers added value. How Wayfair does it is by first asking their followers questions about a certain topic, and then providing them with in-depth information. This creates trust. Wayfair also includes links to their online store so interested followers can shop directly.
The Instagram marketing of Wayfair shows the value of simple ideas. They now reach over 1.5 million followers on Instagram. Would you like to do the same? Then check out how Storrito can help you make it happen: With our tool, you can easily create Instagram stories on your computer, schedule them in advance, and edit them as a team.
How to Find Free Stock Photos for your Instagram Stories
In this article we will tell you where you can find free stock photos for your Instagram stories and improve the look of your posts.
Best Practices: The florist Starbright uses these content ideas in their Instagram marketing
Best Practices: Instagram marketing by Starbright Floral Designs
Be the first to know when we're adding new features and releasing new updates!