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Best Practices: The furniture store Wayfair uses these content ideas in their Instagram marketing

In theory, Instagram marketing should be easy. But the reality is that many companies struggle with it day to day. However, with a little creativity, you can create great Instagram stories for your business. In our "Best Practices" series, we'll introduce you to different companies that are providing real quality in Instagram marketing, and give you some real-life examples.

Best Practices: Instagram marketing by the furniture store Wayfair

1. Create inspiration for new projects

What can be more inspiring than seeing the end result of a home redecorating project? Many followers are always looking for new ideas that they can try out for themselves.

And this is just what the furniture store Wayfair gives them: Wayfair uses Instagram Stories to show off different redecorating projects, and then explain step–by-step how to do them. In the stories, they also link directly to the furniture pieces that were used in the project.

2. Let your followers participate interactively

A template is a form of questionnaire that you can prepare on Instagram Stories. The idea is for followers to answer the questions from the template in their own stories, and then tag other people to participate as well.

Wayfair makes great use of templates. They also make sure to remind followers to always tag Wayfair in the templates they fill out. This helps new followers find the company.

3. Share your expertise with your followers

You are the expert in your field and can therefore give your followers added value. How Wayfair does it is by first asking their followers questions about a certain topic, and then providing them with in-depth information. This creates trust. Wayfair also includes links to their online store so interested followers can shop directly.

Conclusion: Simple ideas become big successes

The Instagram marketing of Wayfair shows the value of simple ideas. They now reach over 1.5 million followers on Instagram. Would you like to do the same? Then check out how Storrito can help you make it happen: With our tool, you can easily create Instagram stories on your computer, schedule them in advance, and edit them as a team.

Tobias Manroth Author image
Tobias Manroth
CMO at Storrito

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