Best Practices: The sports store Paragon Sports uses these content ideas in their Instagram marketing

In theory, Instagram marketing should be easy. But the reality is that many companies struggle with it day to day. However, with a little creativity, you can create great Instagram stories for your business. In our "Best Practices" series, we'll introduce you to different companies that are providing real quality in Instagram marketing, and give you some real-life examples.

Best Practices: Instagram marketing by the sports store Paragon Sports

1. Showcase your online store

Does your website offer more than just a typical online store for making purchases? Then show your followers what you have to offer! That's what Paragon Sports does by introducing their followers to the repair service they offer through their site. By using a swipe-up link, followers can also go directly to the appropriate page to learn more.

2. Use poll stickers to get a first impression of your followers’ interests

Not every follower is interested in every topic. So, it’s good to try to get a first impression of your followers' interests. For this purpose, the poll sticker can be quite useful. With the poll sticker, followers answer with just a click, and you can measure their interest in or knowledge about a certain topic.

3. Give them added value

You are the expert in the field of sports and fitness. Use this expert knowledge to offer your followers added value. Paragon Sports does this by demonstrating simple fitness exercises that anyone can do on their own at home.

Conclusion: Simple ideas become big successes

The Instagram marketing of Paragon Sports shows the value of simple ideas. They now reach nearly 14,000 followers on Instagram. Would you like to do the same? Then check out how Storrito can help you make it happen: With our tool, you can easily create Instagram stories on your computer, schedule them in advance, and edit them as a team.