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Best Practices: These content ideas are what the car company Lexus is using in their Instagram marketing

In theory, Instagram marketing should be easy. But the reality is that many companies struggle with it day to day. However, with a little creativity, you can create great Instagram stories for your business. In our "Best Practices" series, we'll introduce you to different companies that are providing real quality in Instagram marketing, and give you some real-life examples.

Best Practices: Instagram marketing by the car company Lexus

1. Use countdown stickers for reveal day

Is there a new model of car coming out that followers will soon be able to buy? Then use a countdown sticker for the day it will go on sale. Your followers can save the date and be reminded when the time comes.

When the day arrives, many followers will check your stories again. So, take advantage of this fact and show off the car in detail in new stories when it becomes available for sale.

2. The question sticker: start an interactive question session about the new car model

The new model has arrived and you have shown your followers all the details. Your followers will still have some unanswered questions afterwards. So, you can do like Lexus and search for these questions with the help of the question sticker. Then, answer the questions in your story. Create a story highlight and save the information so new followers can find it as well.

3. Use poll stickers to engage your followers

You have different models on your lot. With the poll sticker, you can compare two models and let your followers decide which model is more interesting to them. This will show you which model your followers want to see more of. Then, you can focus on showing this model in more detail.

Conclusion: Simple ideas become big successes

The Instagram marketing of Lexus shows the value of simple ideas. They now reach over 3.8 million followers on Instagram. Would you like to do the same? Then check out how Storrito can help you make it happen: With our tool, you can easily create Instagram stories on your computer, schedule them in advance, and edit them as a team.

Tobias Manroth Author image
Tobias Manroth
CMO at Storrito

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