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Facebook Branded Content: This is what companies should consider while using it

In our “Instagram Guides”, we'll look at Instagram, explain its new and old features, and show you how to get the most out of the platform for your marketing strategy. Today: Facebook Branded Content: This is what companies should consider while using it.

Facebook defines all posts as Branded Content that are showcasing another brand, their products, or services. These include all kinds of posts like text, photos, videos, or Facebook live.

The social network defines three different types of branded content partners. The first two types are creators and media companies. These include celebrities, influencers, public figures, or media outlets that post about products or services from other brands.

The third type is the business partners. These include companies, brands, advertisers, marketers, or sponsors that pay creators, influencers, or media companies for posting their branded content from your collaboration.

To anticipate misuse, you can intervene in the page settings. Like that, Branded Content where your business is tagged, always needs your approval.

Set content standards

Branded Content can help your brand reaching a wider audience without placing ads. When you work with an influencer on branded content your brand can benefit from their loyal community.

While working with third-party content creators you should consider setting content standards. Influencers and Creators commit themselves to follow these standards.

With these content standards, you can make sure the quality you expect is adhered to and the external postings will be as good as you expect them to be.

Good timing is essential

When you are working with multiple Branded Content creators you should consider creating a content calendar to coordinate the postings.

The reason for that is that you should not shoot the whole powder at once because it is the dose that makes the poison. It is the same with branded content.

Make sure to schedule all your Branded Content postings so that the platform is not flooded with your content in one week and empty in the next one.

But make sure not to be too strict about the specific timing. Influencers and creators know their audience well and also know when the best time to post content is. So, make sure to combine their experience with your calendar.

Analyze your Branded Content Insights

Probably the best part about Branded Content is the possibility to see the Insights for your collaboration.

Facebook gives you the opportunity to see the organic reach and interactions. Like that you can analyze the success of your partnership.

Although you have not posted the content with your business page you can promote the posting with your own budget.

Conclusion: Reach a wider audience with Branded Content.

Branded Content can help you to benefit from the audience of your collaboration partners. Like that you can simply enlarge your community and improve your marketing strategy. Storrito helps with the creation of Instagram Stories. The platform can be used within a team to create and schedule Stories.

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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