Facebook Branded Content: What Brands Need to Know Before Partnering

In our 'Instagram Guides,' we'll look at Instagram, explain its new and old features, and show you how to get the most out of Instagram for your marketing strategy. Today: Facebook Branded Content. This is what companies should consider while using it.

Facebook defines Branded Content as any post that showcases another brand, its products, or its services. This includes text posts, photos, videos, and Facebook Live.

There are three different types of branded content partner. The first two types are creators and media companies. These include celebrities, influencers, public figures, or media outlets that post about products or services from other brands.

The third type is the business partner. This covers the companies, brands, advertisers, marketers, and sponsors that pay creators, influencers, or media companies to post branded content as part of a collaboration.

To anticipate misuse, you can intervene in the page settings. That way, Branded Content that tags your business always needs your approval.

Since January 2024, Facebook has labelled Branded Content posts as “Paid Partnership” to make the commercial relationship clearer to viewers.

Set content standards

Branded Content can help your brand reaching a wider audience without placing ads. When you work with an influencer on branded content, your brand can benefit from their loyal community.

While working with third-party content creators, you should consider setting content standards. Influencers and creators commit themselves to following these standards.

With these content standards, you can make sure the quality you expect is adhered to and the external postings will be as good as you expect them to be.

Good timing is essential

When you are working with multiple Branded Content creators, you should consider creating a content calendar to coordinate the postings.

The reason is that, with branded content as with medicine, the dose makes the poison. Releasing everything in a single burst is counterproductive.

Make sure to schedule all your Branded Content postings so that Facebook is not flooded with your content in one week and empty in the next one.

But make sure not to be too strict about the specific timing. Influencers and creators know their audience well and also know when the best time to post content is. So, make sure to combine their experience with your calendar.

Analyze your Branded Content Insights

Probably the best part about Branded Content is the possibility to see the Insights for your collaboration.

Facebook gives you the opportunity to see the organic reach and interactions. That way, you can analyze the success of your partnership.

Facebook Branded Content Partnerships Expand Your Audience Reach

Branded Content can help you benefit from the audience of your collaboration partners. That way, you can enlarge your community and improve your marketing strategy. Coordinating a Branded Content calendar across Instagram and Facebook is easier with a dedicated scheduler. Storrito lets your team plan, design, and schedule Stories in one place, with cross-posting to Facebook and team access at no extra cost.