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Storrito Q&A: What you should know about Facebook News

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be a part of your daily work. In our "Storrito Q&A" we’ll explain everything you need to know about Instagram, Instagram Stories and Instagram Marketing.

Today: What you should know about Facebook News.

Facebook News is a separate area for journalistic content in the main Facebook app.

Facebook started testing the separate section for news in the US in 2019. A few hundred thousand users were able to try out the new feature.

In June 2020, Facebook rolled out the feature all over the US. Since then, it was published in a range of countries, including Great Britain, Germany, and India.

How does Facebook News work?

Of course, fake news is a huge problem all over the internet and that does not exclude Facebook.

With Facebook News, the social media giant wanted to create a space to make quality journalism available for its users. At the same time, Facebook wanted to provide more monetization options for publishers and media outlets.

In every country, Facebook works together with a vast number of publishers to provide a wide range of editorial content.

To be part of the Facebook News universe, publishers must meet some criteria. They need to register in the News Page Index, comply with Facebook’s community standards and general integrity guidelines.

How to find Facebook News in your app

In the Facebook app on your smartphone, you can find Facebook News designed as a tab. To open the section, follow these steps:

  1. Open the Facebook app on your mobile device and log into your account.
  2. Tap the three lines called “Menu” in the right-hand corner at the bottom of your screen.
  3. Scroll down and tap “News”.

You can also find Facebook News via your search bar. Just type in "Facebook News" into the search bar and tap on the Facebook News shortcut.

What is in it for you

Facebook News is divided into different sections.

The first one is Today's Stories. Here you can find the latest headlines selected by a team of journalists to stay informed about the latest news throughout the day.

Facebook News also lets you personalize your experience. The algorithm will choose news for you based on what you read, share, and whom you follow on Facebook. But you can also hide things you do not want to see. That can be articles, topics, or publishers.

Facebook News is also subdivided into topic sections. So, if you are especially interested in business, entertainment, or tech news, you can browse through these sections.

If you have a subscription to one or more media outlets, you can also link your abonnement to your Facebook account. Like that, you have access to your paid content via Facebook as well.

Conclusion: Instagram Stories are the foundation of a good marketing strategy

Instagram Stories are becoming an increasingly important part of a good marketing strategy. To make it easier to work on Instagram Stories in a team, Storrito can help. You can design, edit and schedule your stories from the comfort of your computer. This way, everyone has access to and an overview of your Instagram Stories.

Tobias Manroth Author image
Tobias Manroth
CMO at Storrito

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