In our “Instagram Guides,” we'll look at Instagram, explain its features both new and old, and show you how to get the most out of the platform for your marketing strategy. Today: This is how the Facebook Sound Collection works.
Over the years, video ads on social media have become more and more important for brands and businesses. They are especially popular on Facebook and Instagram.
To create the perfect experience with your video ads, you should always consider using the right music for your message.
Music has always played a significant role in advertising, whether it’s the catchy jingle or the emotional background music.
In 2017, Facebook introduced its Sound Collection to help you improve your video ads.
The tool offers a wide range of audio tracks and sound effects that you can add to your videos. Facebook owns these clips. So, you can use them for free.
You can access Facebook’s Sound Collection via the Creator Studio. Tap on “Creative tools” in the menu on the left side of your screen and select “Sound Collection.”
The Sound Collection is divided into two categories: Tracks and Sound Effects. At the moment, there are 8,959 audio tracks and 1,741 sound effects in Facebook’s music library. But these numbers are growing, because Facebook adds more tracks to its collection from time to time.
In terms of audio tracks, Facebook offers a wide range of genres, such as folk, classical, blues, holiday, Middle Eastern, and Latin. You can also search for music with a certain mood, such as scary, dreamy, bright, groovy, happy, or romantic music. There is also the option to search for music by its length or by whether it has vocals or is instrumental.
The sound effects include categories like UI, Industry, Machinery, Tools & Offices, Water & Underwater, Footsteps, Alarms, Bells & Sirens, and Fabrics. You can also choose from different lengths of sounds.
In the Sound Collection, you can listen to every track and then download it to your computer to add to your videos.
The Facebook Sound Collection is not just for Facebook; you can also use it in your Instagram videos.
All tracks and effects can be used for every piece of content you produce for Facebook and Instagram. This includes videos, ads, IGTV videos, and stories
But be careful if you want to use your video ads or stories on another platform. It is not allowed to use the tracks from Facebook Sound Collection on YouTube, or in your LinkedIn stories.
The Facebook Sound Collection is a great source when you are looking for the perfect music or sound effect for your videos. But always make sure not to use the music outside the Facebook universe. Storrito helps with the creation of Instagram stories. The platform can be used within a team to create and schedule stories.
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