Instagram's features are constantly being updated, with new features being added and old ones discontinued. In our “Instagram Guides,” we’ll look at Instagram, explain its new and old features, and show you how to get the most out of the platform for your marketing strategy. Today: the Instagram bio and how to get the most out of it.
The Instagram bio is the flagship of your Instagram profile. When followers click on your profile, the first thing they see is not your pictures, but your bio. Therefore, you should make sure to create a bio that includes some of your basic information. You can include up to 150 characters of text, emojis and hashtags.
The main goal of an Instagram bio is to convince new followers to follow you so they can see your content.
To change your Instagram bio, first, go to your Instagram profile. Then, click on the "Edit Profile" option. Here, you can change your profile picture, change your name and username, and add your website link to your profile. Business accounts have some additional options here—we’ll explain more about that later on.
Creating your bio can be a bit of a challenge the first time you try it, since Instagram has certain rules. Here's an overview of each of the setting options:
Instagram gives business accounts the option to add more information. For example, you can include your entire address and a contact option, such as your email address.
Additionally, a call-to-action button can be added, which should include a short and concise message. This can be, for example, "Shop now," or "Read the blog now."
Along with normal posts and stories, having a professional Instagram bio is part of optimizing Instagram marketing for businesses. Storrito helps with the creation of Instagram stories. The platform can be used within a team to create and schedule stories to inform followers.
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