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Instagram Stories: 3 content ideas for bakeries

Instagram marketing can be challenging for businesses. To stand out from the crowd, creativity is key. In our "Content Ideas" series, we'll show you three ideas to reach and engage your target audience on Instagram. Today: Instagram Story ideas for bakeries.

1. Give your followers a peek behind the scenes

If you want to build trust with your followers, the easiest way is to bring personality to your Instagram Stories. This simply means taking your followers through your work day for a day and showing them what happens behind the scenes.

When does the day start at the bakery? What is done before the first customers arrive? Let your followers actively participate and have them vote at the end whether they could imagine having this workday themselves.

2. Introduce seasonal products: Limited Edition

Any products that are limited edition tend to be more popular with customers. It's no different with cakes or pastries: whether it's a strawberry cake in the summer or a plum cake in the fall, your customers will love seasonal products!

Create a countdown sticker if you can estimate when your customers will be able to buy these limited-edition products. Your followers have the option to save the countdown and even receive a reminder when the product becomes available for purchase.

3. Offer added value to your followers

Give your followers background knowledge and position yourself as an expert in your field: What different types of grains do you use to produce your breads? What are the differences between the various types of flour? What differentiates your bread from competing products?

Additionally, explain to your followers which types of bread are suitable for people with allergies or intolerances.

Conclusion: Be creative in your Instagram Stories

Instagram Stories are the perfect tool to let your creativity flow. Try new ideas like these, or experiment with more ideas to stand out from the crowd.

Instagram Stories don't have to be time-consuming: Use Storrito to create and schedule your Stories in minutes from your computer. Storrito does the rest so you can focus on your customers!

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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