Instagram Stories: 3 content ideas for beauty salons

Instagram marketing can be challenging for businesses. To stand out from the crowd, creativity is key. In our "Content Ideas" series, we'll show you three ideas to reach and engage your target audience on Instagram. Today: Instagram Story ideas for beauty salons.

1. Show the success of your treatments

When it comes to cosmetic treatments, showing before-and-after results can be a good way to convince indecisive customers to go ahead and book a treatment with you.

Therefore, with your customers’ permission, take photos and videos of your successes and share them with your followers in Instagram Stories. Create a Story Highlight so that new followers have permanent access.

Additionally, link to your website so your followers can book a free appointment directly with you.

2. Position yourself as an expert

Many customers are faced with the question: Is a treatment in a beauty salon worth it, or can I get the same results at home? What exactly am I paying for at the salon?

Start a quiz by explaining the main quality differences customers can expect at your salon and point out the possible mistakes they can make at home.

3. Introduce your team

Who is behind your team? Bring personality to your Instagram Stories and show your followers who you are. This builds trust between your followers and you. At the same time, it makes it less overwhelming for new customers to book an appointment because they feel like they already know you.

Create a Story Highlight here too, so new followers can get to know you better right away.

Conclusion: Be creative in your Instagram Stories

Instagram Stories are the perfect tool to let your creativity flow. Try new ideas like these, or experiment with more ideas to stand out from the crowd.

Instagram Stories don't have to be time-consuming: Use Storrito to create and schedule your Stories in minutes from your computer. Storrito does the rest so you can focus on your customers!