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Instagram Stories: 3 content ideas for drugstores

Instagram marketing can be challenging for businesses. To stand out from the crowd, creativity is key. In our "Content Ideas" series, we'll show you three ideas to reach and engage your target audience on Instagram. Today: Instagram Story ideas for drugstores.

1. Virtual tour of the store

Not every customer has been to your store in person and knows what it's like. In Instagram Stories, you can easily film a virtual tour of the store.

This will not only arouse the interest of your followers to shop with you – such tours also build trust in you and your brand.

2. Introduce yourself and your team

Turn your followers into fans of your team. This works best when you show personality. Introduce yourself, and talk about your interests and why you chose your dream job.

Start a poll and let your followers guess how long you've been doing the job. You can then raffle off vouchers for the followers who guessed correctly.

3. Be the expert in your field

Your followers trust you and your expert opinion. Therefore, clarify important questions in your Instagram Stories: What vitamins are there? When should you take appropriate supplements? Why is food often not enough as a source of vitamins? Create a quiz so that your viewers can test their knowledge.

Then, present your own products, briefly explain who they are suitable for, and offer the appropriate links to your online store.

Conclusion: Be creative in your Instagram Stories

Instagram Stories are the perfect tool to let your creativity flow. Try new ideas like these, or experiment with more ideas to stand out from the crowd.

Instagram Stories don't have to be time-consuming: Use Storrito to create and schedule your Stories in minutes from your computer. Storrito does the rest so you can focus on your customers!

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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