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Storrito Q&A: What are Boomerangs and what’s the best way to use them in Instagram Stories?

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be a part of your daily work. In our "Storrito Q&A," we’ll explain everything you need to know about Instagram, Instagram Stories and Instagram marketing.

What are Boomerangs and how do I best use them in Instagram Stories?

Boomerangs are an easy way to make Instagram Stories more exciting for followers. With Boomerangs, you can capture everyday moments and turn them into funny and unexpected videos. The Boomerang function creates short videos that loop back and forth. Meanwhile, you don't need an extra app for the feature; Instagram has integrated the feature directly on Instagram.

You can create a Boomerang directly on Instagram in just a few steps.

  1. Go to your Instagram app and swipe right.
  2. Select the infinity sign or “Boomerang.”
  3. You can start recording your Boomerang directly by hitting the play button to get started.

Tips for making the best Boomerangs

Boomerangs can be planned or spontaneous. Nevertheless, there are some tips you should keep in mind to create the best Boomerangs.

Tip 1: Keep your smartphone as still as possible

To prevent the image and later the Boomerang from shaking unpleasantly, your smartphone should be held as still as possible. You can try leaning your smartphone against something, or for more professional results, use a small tripod to stabilize the smartphone. Before taking the picture, do a test shot to see how steady it looks.

Tips 2: Less is often more

You don't always have to plan a big action-packed shoot for your Boomerangs. The simplest things are enough to create an interesting video. Simply show your followers what you are doing. So for example, cutting a birthday cake at your party or pouring a great cocktail can make great Boomerangs.

Tips 3: Practice makes perfect

The first few times, everyone probably finds something wrong with their own Boomerangs. But this is understandable! Therefore, be sure to keep at it. Before you shoot a final Boomerang, you can take additional test shots. This will help you find the perfect angle and light for the final shot.

Boomerangs are also a great option for businesses

Companies can also use Boomerangs very well to push their own marketing. In addition to normal stories, more interesting videos can be added. For example, a new product can be presented to followers in a different way.

Conclusion: Instagram Stories are the foundation of a good marketing strategy

Instagram Stories are becoming an increasingly important part of a good marketing strategy. To make it easier to work on Instagram stories as a team, Storrito can help. You can design, edit and schedule your stories from the comfort of your computer. This way, everyone has access to and an overview of your Instagram stories.

Tobias Manroth Author image
Tobias Manroth
CMO at Storrito

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