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Storrito Q&A: How can I add my own GIFs to my Instagram Stories?

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be a part of your daily work. In our "Storrito Q&A," we’ll explain everything you need to know about Instagram, Instagram Stories and Instagram marketing.

How can I add GIFs to my Instagram Stories?

The option for using GIFs in your Instagram stories is not new. GIFs are more than just a gimmick to spruce up your stories. GIFs allow companies to increase their reach and presence among followers, as well as the interactions with their brand.

We'll show you how to quickly and easily find GIFs for your Instagram Stories.

Upload GIFs easily via Giphy

Since 2018, the Giphy platform has been directly connected to Instagram. Using the search function, users can search for GIFs and post them in their stories. So, if you create a Giphy account and post your own GIFs there, other users can also find your GIFs on Instagram.

It only takes a few steps to do this:

1. Create an account on Giphy.

2. Upload your GIF to Giphy and make some precise tags so you can find the GIF later. However, it may take a few hours before the GIF will appear in searches on Instagram.

3. Open your Instagram app.

4. Create your story as usual

5. Bring up the "Add Sticker" selection.

6. Open the GIF feature. Type in the tags you used when you created it on Giphy. Select your GIF and place it in the story however you want.

Create your own GIFs for businesses

Businesses should definitely take advantage of the potential of GIFs. GIFs offer a quick and easy way to generate additional reach and can create tremendous brand recognition.

GIFs are more than just a fun gimmick. They offer the opportunity to extend branding at the point of service. In addition, it is always important for brands to give users the opportunity to interact with their content, because interaction with content creates trust, and trust forms the basis for loyal customer relationships.

GIFs are also ideal for increasing user engagement with stories, among other things. Companies can actively encourage their followers to use GIFs to engage with their stories.

Conclusion: Instagram Stories are the foundation of a good marketing strategy

Instagram Stories are becoming an increasingly important part of a good marketing strategy. To make it easier to work on Instagram Stories as a team, Storrito can help. You can design, edit and schedule your Stories from the comfort of your computer. This way, everyone has access to and an overview of your Instagram stories.

Tobias Manroth Author image
Tobias Manroth
CMO at Storrito

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