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How to shape the perfect feed for your Instagram account

In our “Instagram Guides”, we'll look at Instagram, explain its new and old features, and show you how to get the most out of the platform for your marketing strategy. Today: How to shape the perfect feed for your Instagram account.

It is always important to make a good first impression. That is not only true in personal situations but also when it comes to your Instagram account.

Your Instagram profile is like a shop window for your brand and must therefore be convincing at first glance.

There are a few things you should consider when setting up your account. One of these things is your Instagram feed, where your content is bundled up.

First things first

Before you make any decisions about the look and feel of your Instagram feed, you must decide on the content you want to distribute.

Make sure to analyze what your customers and potential Instagram followers like, what they don’t like and what they might expect from you and your brand.

Make sure to organize your content into different categories. Of course, if you have a business account, the first thing you should think about is your products. But don’t only load your feed with these because there is plenty more your brand has to offer.

Also, think about how your community might use your products. You can give tips, share DIY ideas, or show content from behind the scenes.

You can also share your follower’s content. That could include unboxing content or creative approaches from your community.

It is all about good looks

Consider the look of your Instagram feed as part of your brand’s identity. The look and feel of your Instagram feed must go together with your brand message and your products.

Therefore, it is wise to choose a theme for your content. There are a lot of options for the overall look of your feed. But make sure it is suitable for your needs.

Whether you choose a bright theme with lots of whites and pastel colors or a darker theme to create a moody atmosphere, make sure to stick to your chosen color scheme.

It can also be helpful to stick to a chosen set of filters. With these, you can create constant visual imagery for your Instagram feed.

What looks good next to each other

It is not just important how individual postings look. You should also put thought into the arrangement of your posts among each other.

When you think about very appealing Instagram feeds, you will notice they all have a very balanced look.

Consider placing your content in different orders with a preview tool. Or set up a private test account to see how your content looks together.

A very important tip is to focus on the background color of your pictures. Don’t place two pictures with the same background next to each other.

Try to mix your content in a coordinated scheme. Like that, you can create a recurring pattern that makes your feed look perfect in itself.

Conclusion: Make a good impression with a tidied-up Instagram feed

On Instagram, it is all about good looks. That also applies to your feed. Make sure your content speaks a clear language with visual imagery that fits your brand and products. Storrito helps with the creation of Instagram Stories. The platform can be used within a team to create and schedule Stories.

Tobias Manroth Author image
Tobias Manroth
CMO at Storrito

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