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Storrito Q&A: How do you use the tool Canva for your Instagram content?

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be a part of your daily work. In our "Storrito Q&A" we’ll explain everything you need to know about Instagram, Instagram Stories and Instagram Marketing.

Today: How do you use the tool Canva for your Instagram content?

Appealing visuals are the key to your Instagram success. That does not only include professionally produced pictures and videos but also your overall layout.

When you start your Instagram account, you should consider deciding on a consistent picture language and an appropriate color scheme.

Of course, not everyone is an expert with image editing and graphic design. But that’s not a problem at all. There are a lot of apps and programs that help you create a unique style for your feed.

One of these tools is Canva, a graphic design platform that provides you with lots of templates for your Instagram postings or Stories.

Creating content with Canva

Working with Canva is as easy as it gets. You can use the platform online or via their app on your smartphone. The graphic design tool has an easy drag and drop approach and offers plenty of options in terms of designs, fonts, colors, stock photos, and so on.

When you first start working with Canva, you need to sign up with your email address or log in via Facebook, Google, or Apple.

Once you opened the platform, you have a lot of options to choose from. You can either create content for Instagram or Facebook as well as presentations, logos, or flyers.

How to create an Instagram post or Stories with Canva

You can start creating your Instagram posting by tapping “Instagram Post” or “Instagram Story” in the “Social media” section.

You start by choosing a template. If you don’t want to use the paid version of Canva, make sure to select a template that has “Free” written in the lower right corner. Pro versions are marked with a little crown.

Click the template or drag and drop it onto your project. You can now edit all the parts of the template you have chosen. When you click on the element you want to edit, a toolbar appears at the top of your screen. Here you can, inter alia, add effects, filters, or flip the object.

When you are finished creating your post or story, you can download it and upload it to Instagram as usual.

How to use your brand identity on Canva

Apart from all the many options, Canva offers you for creating your content, you can also add your own elements.

One of the most important things for branding your content is your logo. Canva lets you upload your logo and use it for your content.

You can also use the color finder to work with your brand’s color scheme.

When you decide to use a Canva Pro account, you can also upload your brand’s font and save your logo and your color palettes for future designs.

Conclusion: Instagram Stories are the foundation of a good marketing strategy

Instagram Stories are becoming an increasingly important part of a good marketing strategy. To make it easier to work on Instagram Stories in a team, Storrito can help. You can design, edit and schedule your stories from the comfort of your computer. This way, everyone has access to and an overview of your Instagram Stories.

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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