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Storrito Q&A: What are Highlights on Instagram Stories?

Want to successfully showcase your brand on Instagram? Then Instagram Stories should be part of your daily work on Instagram. In our "Storrito Q&A," we answer everything you need to know about Instagram, Instagram Stories, and Instagram marketing.

What are Highlights on Instagram Stories?

Highlights are highlighted Instagram stories that appear on your profile between your bio and your Instagram feed. Unlike the normal Instagram stories, they are not deleted after 24 hours, but can be viewed indefinitely by your followers.

You decide which of your stories you want to make a Story Highlight. You can create different Highlights, e.g. about your new products, your store, or comments from your favorite customers. As soon as you upload a new story that you want to make a Highlight, you can add it in with just a few clicks.

Instagram Story Highlights solve the problem that not every follower manages to watch your Instagram stories within the 24 hours they are viewable. Also, sometimes you might make a post that is relevant not just in the short term, but in the long term. It would be a shame if these posts were only online for a limited time.

Highlights are the perfect way to keep your content available for your followers at any time. And if there are any commonly repeated questions or requests, you don't have to create a new story on the topic every time, but can simply direct followers to your Highlights.

Conclusion: Instagram Stories are the basis of a good marketing strategy

Instagram Stories are becoming an increasingly important part of a good marketing strategy. To facilitate work on Instagram Stories within a team, there is Storrito. You can comfortably design, edit and schedule your Stories from your computer. This way, everyone has access to and an overview of your Instagram Stories.

Tobias ManrothAuthor image
Tobias Manroth
CMO at Storrito

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